Brandwave

Citroen vs Fiat:Which is searched more?

In September 2026, Citroen and Fiat were level on Share of Search among car brands worldwide, with an estimated 1.8M branded searches each, at 0.97% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Citroen or Fiat?
Citroen0.97%1.8M searches
vs
Fiat0.97%1.8M searches

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Which is more popular in search, Citroen or Fiat?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Citroen and Fiat among car brands worldwide, by month

Share of Search by month for Citroen, Fiat. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaCitroenFiat
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.1%1.1%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.95%0.95%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.98%0.98%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.1%1.1%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1%1%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.1%1.1%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.92%0.92%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%0.93%0.93%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1%1%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.84%1%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.98%0.98%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.97%0.97%

How has the Citroen and Fiat comparison changed over the last 12 months?

  • Citroen was ahead of Fiat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Citroen’s estimated Share of Search among car brands worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Fiat’s estimated Share of Search among car brands worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Citroen fell from 32nd to 33rd among car brands worldwide.

  2. Estimated monthly branded searches for Fiat worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Citroen’s and Fiat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Citroen

1 branded search term

  • citroen

Fiat

1 branded search term

  • fiat

How the Brand Demand Index is measured

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