Citation Machine vs Scribbr:Which is searched more?
In September 2026, Scribbr had more branded searches than Citation Machine among citation and reference tools worldwide. Scribbr was estimated to have 550K branded searches compared to Citation Machine’s 450K, and held a 22.1% Share of Search versus Citation Machine’s 18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Citation Machine or Scribbr?
Compare the citation and reference tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scribbr, Citation Machine. The figures are in the table below the chart.
View monthly share of search table
| Month | Mendeley | MyBib | Scribbr | Citation Machine | EndNote | Zotero |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 22.4% | 27.2% | 22.4% | 5.5% | 0.18% |
| Nov 2025 | 23.8% | 23.8% | 23.8% | 23.8% | 4.8% | 0.16% |
| Dec 2025 | 22.3% | 22.3% | 27.3% | 22.3% | 5.5% | 0.18% |
| Jan 2026 | 19.9% | 24.3% | 29.7% | 19.9% | 6% | 0.24% |
| Feb 2026 | 17.2% | 25.8% | 25.8% | 25.8% | 5.2% | 0.25% |
| Mar 2026 | 17.9% | 26.7% | 26.7% | 21.9% | 6.5% | 0.26% |
| Apr 2026 | 22.3% | 27.3% | 22.3% | 22.3% | 5.5% | 0.27% |
| May 2026 | 22.1% | 27% | 27% | 18.1% | 5.4% | 0.33% |
| Jun 2026 | 26.7% | 21.8% | 26.7% | 17.9% | 6.5% | 0.39% |
| Jul 2026 | 27.9% | 18.7% | 22.8% | 22.8% | 6.9% | 0.92% |
| Aug 2026 | 29.9% | 24.4% | 24.4% | 13.3% | 7.3% | 0.66% |
| Sep 2026 | 27% | 27% | 22.1% | 18% | 5.4% | 0.49% |
How has the Citation Machine and Scribbr comparison changed over the last 12 months?
3 findings
- Scribbr was ahead of Citation Machine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Citation Machine’s estimated Share of Search among citation and reference tools worldwide moved from 22.4% to 18%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Scribbr’s estimated Share of Search among citation and reference tools worldwide moved from 27.2% to 22.1%, and its estimated monthly branded searches moved from 1M to 550K.
How did search popularity change for citation and reference tools worldwide in September 2026?
2 changes
In September 2026, Citation Machine gained estimated Share of Search among citation and reference tools worldwide, from 13.3% to 18%.
In September 2026, Scribbr lost estimated Share of Search among citation and reference tools worldwide, from 24.4% to 22.1%.
Other head-to-heads among citation and reference tools
How each brand is measured
Brandwave collects information about searches that people make online using Citation Machine’s and Scribbr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citation Machine
1 branded search term
- citation machine
Scribbr
1 branded search term
- scribbr
Put your own brand in this comparison
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