Chubbies vs Quiksilver:Which is more popular?
In September 2026, Chubbies had more branded searches than Quiksilver among swim shorts brands worldwide. Chubbies had about 450,000 branded searches, while Quiksilver had 246,000. Chubbies made up 2.9% of all swim shorts brand searches we track, and Quiksilver accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about swim shorts brands, Chubbies appeared in all five answers and Quiksilver in none.
Who do people search for more?
Chubbies, about 83% more searches than Quiksilver
Who does AI mention more?
Chubbies, mentioned in every answer we collected
Who does AI recommend more?
Chubbies, the only one of the two named
Follow Chubbies vs Quiksilver and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top swim shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chubbies appeared in all five answers. Quiksilver did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st- Chubbies2nd
- Fair Harbor3rd
Lululemon4th- Orlebar Brown5th
Billabong6th
Roxy–
Quiksilver–
Hurley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chubbies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fair Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lululemon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Orlebar Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Billabong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quiksilver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hurley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy?”
Asked ChatGPT
“What are the best swim shorts brands?”
Asked ChatGPT
“What's the best swim shorts brand for the beach?”
Searched Google, AI Overview
“best swim shorts”
Searched Google, AI Overview
“swim shorts men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Chubbies or Quiksilver more popular in search?
This chart shows how often people search Google for Chubbies and Quiksilver by name. Each line represents a brand's share of searches for all nine swim shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chubbies, Quiksilver. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Patagonia | Roxy | Billabong | Chubbies | Quiksilver | Orlebar Brown | Fair Harbor | Hurley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 21.2% | 2.3% | 2.3% | 2.3% | 1.3% | 0.17% | 0.06% | <0.01% |
| Nov 2025 | 74.9% | 18.4% | 2% | 2% | 1.7% | 0.9% | 0.12% | 0.05% | <0.01% |
| Dec 2025 | 77.3% | 15.5% | 2.1% | 2.1% | 1.7% | 1.1% | 0.15% | 0.06% | <0.01% |
| Jan 2026 | 69% | 20.7% | 3.4% | 2.8% | 2.3% | 1.5% | 0.21% | 0.06% | <0.01% |
| Feb 2026 | 69.2% | 20.9% | 2.8% | 2.8% | 2.8% | 1.3% | 0.21% | 0.09% | <0.01% |
| Mar 2026 | 67.6% | 20.4% | 3.4% | 3.4% | 3.4% | 1.5% | 0.25% | 0.14% | <0.01% |
| Apr 2026 | 70.7% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.32% | 0.12% | <0.01% |
| May 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.38% | 0.17% | <0.01% |
| Jun 2026 | 70.1% | 17.3% | 3.5% | 3.5% | 3.5% | 1.6% | 0.47% | 0.21% | <0.01% |
| Jul 2026 | 70% | 17.3% | 4.2% | 3.5% | 2.8% | 1.6% | 0.47% | 0.17% | <0.01% |
| Aug 2026 | 70.6% | 17.4% | 3.5% | 3.5% | 2.9% | 1.6% | 0.38% | 0.12% | <0.01% |
| Sep 2026 | 71.2% | 17.6% | 3.5% | 2.9% | 2.9% | 1.6% | 0.26% | 0.06% | <0.01% |
How has the Chubbies and Quiksilver comparison changed over the last 12 months?
3 findings
- Chubbies was ahead of Quiksilver in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chubbies’ share of searches among swim shorts brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among swim shorts brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for swim shorts brands worldwide in September 2026?
0 changes
Neither Chubbies nor Quiksilver moved beyond provider rounding among swim shorts brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chubbies’ and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chubbies
1 branded search term
- chubbies
Quiksilver
1 branded search term
- quiksilver
Other head-to-heads among swim shorts brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.