Brandwave

Chrysler vs Hummer:Which is searched more?

In September 2026, Chrysler had more branded searches than Hummer among car brands worldwide. Chrysler was estimated to have 450K branded searches compared to Hummer’s 368K, and held a 0.24% Share of Search versus Hummer’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Chrysler or Hummer?
Chrysler0.24%450K searches
vs
Hummer0.19%368K searches

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Which is more popular in search, Chrysler or Hummer?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chrysler and Hummer among car brands worldwide, by month

Share of Search by month for Chrysler, Hummer. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaChryslerHummer
Oct 20256.1%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.27%0.22%
Nov 20256.1%5.7%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.28%0.19%
Dec 20256.2%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.36%0.24%
Jan 20266.1%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.26%0.22%
Feb 20266.4%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.3%0.2%
Mar 20266.3%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.27%0.22%
Apr 20266.4%5.6%4.6%4.6%4.6%5.1%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.28%0.23%
May 20266.5%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%2.1%1.7%0.28%0.23%
Jun 20266.6%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.25%0.21%
Jul 20266.6%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.25%0.21%
Aug 20266.4%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.29%0.24%
Sep 20266.2%5.8%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.24%0.19%

How has the Chrysler and Hummer comparison changed over the last 12 months?

  • Chrysler was ahead of Hummer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chrysler’s estimated Share of Search among car brands worldwide moved from 0.27% to 0.24%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Hummer’s estimated Share of Search among car brands worldwide moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Chrysler fell from 65th to 68th among car brands worldwide.

  2. Estimated monthly branded searches for Hummer worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Chrysler’s and Hummer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chrysler

1 branded search term

  • chrysler

Hummer

1 branded search term

  • hummer

How the Brand Demand Index is measured

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