Brandwave

Christy Dawn vs tentree:Which is more popular?

In September 2026, Christy Dawn and tentree were level in searches among sustainable clothing brands worldwide, with an estimated 22.2K branded searches each, at 0.52% of the total each. When we asked ChatGPT and Google AI Overviews about sustainable clothing brands, tentree appeared in one of the four answers and Christy Dawn in none.

Among sustainable clothing brands worldwide in September 2026

Who do people search for more?

Christy Dawn and tentree are searched for about as often as each other.

Christy Dawn 22.2K searchestentree 22.2K searches

Who does AI mention more?

tentree, mentioned in 1 of 4 answers, Christy Dawn in 0

tentree in 1 of 4Christy Dawn in 0 of 4

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Top sustainable clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, tentree was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Christy Dawn did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pact1st
  2. Patagonia2nd
  3. Quince3rd
  4. Kotn4th
  5. EILEEN FISHER5th
  6. Reformation6th
  7. Outerknown7th
  8. Girlfriend Collective8th
  9. Everlane9th
  10. +3 more
  11. Christy Dawn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Christy Dawn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sustainable clothing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Christy Dawn or tentree more popular in search?

This chart shows how often people search Google for Christy Dawn and tentree by name. Each line represents a brand's share of searches for all 13 sustainable clothing brands we track, month by month, from English-language searches worldwide.

Christy Dawn and tentree among sustainable clothing brands worldwide, by month

Share of searches by month for Christy Dawn, tentree. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaQuinceEverlaneArmedangelsEILEEN FISHERPactKotnReformationOrganic BasicsOuterknownChristy DawnGirlfriend Collectivetentree
Oct 202572.5%4.4%8%2.9%2.4%2.1%2%2.1%1.3%0.72%0.48%0.72%0.48%
Nov 202572.7%4.4%8%2.4%2.4%2.6%1.6%2%1.6%0.72%0.39%0.72%0.59%
Dec 202572%6.5%6.5%2.4%2.4%2.1%2.4%2.1%1.3%0.71%0.39%0.71%0.58%
Jan 202673.2%5.4%6.6%2.4%3%1.7%1.6%2.5%1.6%0.59%0.4%0.72%0.4%
Feb 202671.5%5.3%6.4%2.9%2.9%2.5%1.6%2.9%1.6%0.71%0.47%0.86%0.39%
Mar 202666.4%6%7.3%3.3%3.3%3.4%2.2%3.8%1.8%0.66%0.66%0.8%0.44%
Apr 202661.6%6.8%6.8%3.7%3.7%5.7%2.5%4.3%2%0.74%0.74%0.91%0.5%
May 202656.9%7.6%11.4%3.4%4.2%4.3%2.8%4.7%1.9%0.69%0.69%0.69%0.56%
Jun 202664.4%7.1%5.8%3.2%3.9%4%2.6%4.4%2.1%0.78%0.64%0.78%0.43%
Jul 202665.1%7.1%4.8%2.6%3.9%4%3.2%4.4%2.1%0.79%0.64%0.79%0.43%
Aug 202663.7%8.6%4.7%2.6%3.8%3.9%3.1%4.5%2.1%0.94%0.77%0.77%0.52%
Sep 202664%8.6%5.7%3.9%3.9%3.3%3.2%3.1%2.1%0.77%0.52%0.52%0.52%

How has the Christy Dawn and tentree comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Christy Dawn took it in February 2026.
  • Across the 12 months ending September 2026, Christy Dawn’s share of searches among sustainable clothing brands worldwide moved from 0.48% to 0.52%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, tentree’s share of searches among sustainable clothing brands worldwide moved from 0.48% to 0.52%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for sustainable clothing brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Christy Dawn worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for tentree worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Christy Dawn’s and tentree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Christy Dawn

1 branded search term

  • christy dawn

tentree

1 branded search term

  • tentree

How the Brand Demand Index is measured

Other head-to-heads among sustainable clothing brands

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