Brandwave

Christmas Tree World vs Vickerman:Which is more popular?

In October 2026, Christmas Tree World had more branded searches than Vickerman among artificial Christmas tree brands worldwide. Christmas Tree World had about 18,100 branded searches, while Vickerman had 1,900. Christmas Tree World made up 3.4% of all artificial Christmas tree brand searches we track, and Vickerman accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, neither Christmas Tree World nor Vickerman appeared in any of the five answers.

Among artificial Christmas tree brands worldwide in October 2026

Who do people search for more?

Christmas Tree World, about 10 searches for every 1 for Vickerman

Christmas Tree World 18.1K searchesVickerman 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Christmas Tree World in 0 of 5Vickerman in 0 of 5

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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Christmas Tree World nor Vickerman showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balsam Hill1st
  2. National Tree Company2nd
  3. King of Christmas3rd
  4. Christmas Tree World–
  5. Puleo–
  6. Treetopia–
  7. Vickerman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artificial Christmas tree brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Christmas Tree World or Vickerman more popular in search?

This chart shows how often people search Google for Christmas Tree World and Vickerman by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.

Christmas Tree World and Vickerman among artificial Christmas tree brands worldwide, by month

Share of searches by month for Christmas Tree World, Vickerman. The figures are in the table below the chart.

View monthly share of searches table
MonthBalsam HillNational Tree CompanyChristmas Tree WorldKing of ChristmasPuleoTreetopiaVickerman
Nov 202586.2%5.1%2.8%4.2%1%0.37%0.31%
Dec 202586.1%6.9%2.1%3.1%0.93%0.51%0.34%
Jan 202681%10.2%2.5%3.1%1.1%1.7%0.49%
Feb 202674.6%6.7%1.7%3%1.1%12.4%0.6%
Mar 202674.9%6.9%1.7%2.4%0.76%12.8%0.5%
Apr 202676.5%5.5%1.7%2.5%0.6%12.7%0.49%
May 202678.1%5.4%1.7%3.7%0.48%10.2%0.48%
Jun 202678.1%5.3%2%5.3%0.58%8%0.71%
Jul 202685.8%3.9%1.4%3.9%0.53%3.9%0.53%
Aug 202678.4%5.4%4.4%6.6%0.72%3.6%0.88%
Sep 202684.6%4.8%3.9%3.9%0.92%1.4%0.48%
Oct 202687%4.2%3.4%3.4%0.84%0.68%0.36%

How has branded search for Christmas Tree World and Vickerman changed worldwide over the last 12 months?

3 findings

How did search popularity change for artificial Christmas tree brands worldwide in October 2026?

2 changes
  1. Estimated monthly branded searches for Vickerman worldwide fell 64.8% over 12 measured months, from 5.4K to 1.9K in October 2026.

  2. Estimated monthly branded searches for Christmas Tree World worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in October 2026.

How are Christmas Tree World’s and Vickerman’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Christmas Tree World’s and Vickerman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Christmas Tree World

1 branded search term

  • christmas tree world

Vickerman

1 branded search term

  • vickerman christmas tree

How the Brand Demand Index is measured

Other head-to-heads among artificial Christmas tree brands

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