Brandwave

Chime vs Oportun:Which is more popular?

In September 2026, Oportun had more branded searches than Chime among savings apps worldwide. Oportun had about 201,000 branded searches, while Chime had 3,120. Oportun made up 6.6% of all savings app searches we track, and Chime accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about savings apps, Chime and Oportun each appeared in three of the five answers. Oportun was mentioned before Chime in three out of four answers that named either.

Among savings apps worldwide in September 2026

Who do people search for more?

Oportun, about 64 searches for every 1 for Chime

Oportun 201K searchesChime 3.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Chime in 3 of 5Oportun in 3 of 5

Who does AI recommend more?

Oportun, named ahead of Chime in 3 of 4 answers

Oportun first in 3Chime first in 1

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Top savings apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chime and Oportun were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Oportun was listed before Chime in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Ally Bank2nd
  3. Acorns3rd
  4. Oportun4th
  5. Chime5th
  6. Qapital6th
  7. Rocket Money7th
  8. Monzo–
  9. Marcus–
  10. Moneybox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about savings apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chime or Oportun more popular in search?

This chart shows how often people search Google for Chime and Oportun by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.

Chime and Oportun among savings apps worldwide, by month

Share of searches by month for Oportun, Chime. The figures are in the table below the chart.

View monthly share of searches table
MonthSoFiAlly BankMonzoMarcusRocket MoneyOportunMoneyboxChimeQapitalAcorns
Oct 202538.7%17.4%11.6%12.1%7.8%7.8%4.4%0.08%0.14%<0.01%
Nov 202536.8%16.5%11%14%7.4%9%5%0.07%0.16%<0.01%
Dec 202534.3%18.9%10.1%13%10.3%8.4%4.7%0.07%0.15%<0.01%
Jan 202635.1%15.8%10.6%13.5%12.9%7.1%4.8%0.09%0.16%<0.01%
Feb 202634.7%19.1%10.4%13.2%10.5%7%4.8%0.1%0.19%<0.01%
Mar 202636.9%20.3%10.8%11.6%9.1%6.1%5.1%0.09%0.13%<0.01%
Apr 202637.9%20.9%11%11.8%7.6%6.2%4.3%0.09%0.11%<0.01%
May 202640.6%18.3%12%10.4%8.2%6.7%3.7%0.1%0.12%<0.01%
Jun 202641.5%18.7%10.5%10.7%6.8%6.8%4.7%0.11%0.12%<0.01%
Jul 202640.1%18.1%12%10.3%8.1%6.6%4.5%0.1%0.12%<0.01%
Aug 202639.6%17.8%14.2%10.1%8%6.5%3.6%0.1%0.09%<0.01%
Sep 202640.3%18.2%12.7%10.3%8.1%6.6%3.7%0.1%0.1%<0.01%

How has the Chime and Oportun comparison changed over the last 12 months?

3 findings
  • Oportun was ahead of Chime in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chime’s share of searches among savings apps worldwide moved from 0.08% to 0.1%, and its estimated monthly branded searches moved from 2.4K to 3.1K.
  • Across the 12 months ending September 2026, Oportun’s share of searches among savings apps worldwide moved from 7.8% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for savings apps worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Chime worldwide rose 31.1% over 12 measured months, from 2.4K to 3.1K in September 2026.

  2. Estimated monthly branded searches for Oportun worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chime’s and Oportun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chime

2 branded search terms

  • chime savings
  • chime savings account

Oportun

1 branded search term

  • oportun

How the Brand Demand Index is measured

Other head-to-heads among savings apps

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