Chess.com vs ChessKid:Which is more popular?
In September 2026, Chess.com had more branded searches than ChessKid among online chess sites worldwide. Chess.com had about 6.1 million branded searches, while ChessKid had 135,000. Chess.com made up 44.1% of all online chess site searches we track, and ChessKid accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about online chess sites, Chess.com appeared in all five answers and ChessKid in none.
Who do people search for more?
Chess.com, about 45 searches for every 1 for ChessKid
Who does AI mention more?
Chess.com, mentioned in every answer we collected
Who does AI recommend more?
Chess.com, the only one of the two named
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Top online chess sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chess.com appeared in all five answers. ChessKid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Chess.com1st
Lichess2nd
SparkChess3rd
Chess Tempo4th
Chessable5th
ChessKid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chess.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lichess3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chess Tempo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SparkChess2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chessable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ChessKid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online chess sites
5 answers
Asked ChatGPT
“Which online chess site should I use?”
Asked ChatGPT
“What are the best online chess sites?”
Asked ChatGPT
“What's the best online chess site for playing chess?”
Searched Google, AI Overview
“play chess online”
Searched Google, AI Overview
“online chess game”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Chess.com or ChessKid more popular in search?
This chart shows how often people search Google for Chess.com and ChessKid by name. Each line represents a brand's share of searches for all six online chess sites we track, month by month, from English-language searches worldwide.
Share of searches by month for Chess.com, ChessKid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lichess | Chess.com | ChessKid | Chessable | SparkChess | Chess Tempo |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 34.3% | 1.4% | 0.62% | 0.62% | 0.23% |
| Nov 2025 | 63% | 34.4% | 1.1% | 0.62% | 0.62% | 0.23% |
| Dec 2025 | 63% | 34.4% | 1.1% | 0.62% | 0.62% | 0.23% |
| Jan 2026 | 58.5% | 39.1% | 1.1% | 0.58% | 0.58% | 0.26% |
| Feb 2026 | 62.9% | 34.4% | 1.4% | 0.51% | 0.62% | 0.23% |
| Mar 2026 | 58.4% | 39% | 1.3% | 0.47% | 0.58% | 0.26% |
| Apr 2026 | 58.3% | 39% | 1.3% | 0.58% | 0.58% | 0.26% |
| May 2026 | 58.2% | 38.9% | 1.6% | 0.58% | 0.58% | 0.26% |
| Jun 2026 | 58.7% | 39.3% | 0.86% | 0.47% | 0.47% | 0.21% |
| Jul 2026 | 63.5% | 34.7% | 0.51% | 0.51% | 0.51% | 0.23% |
| Aug 2026 | 58.8% | 39.3% | 0.71% | 0.48% | 0.48% | 0.26% |
| Sep 2026 | 53.9% | 44.1% | 0.97% | 0.44% | 0.44% | 0.2% |
How has the Chess.com and ChessKid comparison changed over the last 12 months?
3 findings
- Chess.com was ahead of ChessKid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chess.com’s share of searches among online chess sites worldwide moved from 34.3% to 44.1%, and its estimated monthly branded searches moved from 4.1M to 6.1M.
- Across the 12 months ending September 2026, ChessKid’s share of searches among online chess sites worldwide moved from 1.4% to 0.97%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for online chess sites worldwide in September 2026?
2 changes
In September 2026, Chess.com gained share of searches among online chess sites worldwide, from 39.3% to 44.1%.
Estimated monthly branded searches for ChessKid worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chess.com’s and ChessKid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online chess sites
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