Brandwave

Checkmate vs Referoo:Which is more popular?

In September 2026, Referoo had more branded searches than Checkmate among reference checking software worldwide. Referoo had about 2,900 branded searches, while Checkmate had 140. Referoo made up 18% of all reference checking software searches we track, and Checkmate accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about reference checking software, Checkmate appeared in four of the five answers and Referoo in none.

Among reference checking software worldwide in September 2026

Who do people search for more?

Referoo, about 21 searches for every 1 for Checkmate

Referoo 2.9K searchesCheckmate 140 searches

Who does AI mention more?

Checkmate, mentioned in 4 of 5 answers, Referoo in 0

Checkmate in 4 of 5Referoo in 0 of 5

Who does AI recommend more?

Checkmate, the only one of the two named

Checkmate first in 4Referoo never named

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Top reference checking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Checkmate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Referoo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xref1st
  2. HiPeople2nd
  3. Checkmate3rd
  4. Crosschq4th
  5. RefNow5th
  6. SkillSurvey6th
  7. Zinc7th
  8. Checkster–
  9. Referoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HiPeople5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xref5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Checkmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crosschq3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RefNow3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SkillSurvey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinc1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Checkster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reference checking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Checkmate or Referoo more popular in search?

This chart shows how often people search Google for Checkmate and Referoo by name. Each line represents a brand's share of searches for all nine reference checking software we track, month by month, from English-language searches worldwide.

Checkmate and Referoo among reference checking software worldwide, by month

Share of searches by month for Referoo, Checkmate. The figures are in the table below the chart.

View monthly share of searches table
MonthZincChecksterReferooCrosschqHiPeopleSkillSurveyRefNowXrefCheckmate
Oct 202518.1%15%18.1%15%15%10%5.5%2.4%1.1%
Nov 202519.8%16.4%19.8%11%16.4%6.8%6%2.7%0.96%
Dec 202519.4%15.3%15.3%12.9%19.4%8.1%5.8%2.6%1.1%
Jan 202620.2%16.7%16.7%13.3%16.7%9.1%5%1.2%0.98%
Feb 202620.5%17%20.5%13.4%13.4%7.1%5.1%1.8%1.2%
Mar 202618.3%18.3%18.3%15.2%12%8.2%5.6%3%1.1%
Apr 202619.1%19.1%15.8%15.8%12.5%8.6%4.7%3.2%1.1%
May 202619.1%23.8%15.8%12.5%12.5%6.6%4.8%3.9%0.92%
Jun 202619.1%19.1%19.1%12.5%12.5%8.6%4.7%3.2%1.1%
Jul 202623.2%23.2%15.5%12.2%12.2%6.4%3.8%2.5%0.9%
Aug 202622.7%22.7%15.1%12%12%8.2%3.7%2.5%1.1%
Sep 202622.3%18%18%11.8%11.8%9.9%4.5%3%0.87%

How has the Checkmate and Referoo comparison changed over the last 12 months?

3 findings

How did search popularity change for reference checking software worldwide in September 2026?

2 changes
  1. In September 2026, Referoo gained share of searches among reference checking software worldwide, from 15.1% to 18%.

  2. Estimated monthly branded searches for Checkmate worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Checkmate’s and Referoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Checkmate

1 branded search term

  • checkmate.tech

Referoo

1 branded search term

  • referoo

How the Brand Demand Index is measured

Other head-to-heads among reference checking software

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