ChatGPT vs DeepSeek:Which is more popular by branded search?
In August 2026, ChatGPT had more branded searches than DeepSeek among AI chat assistants worldwide. ChatGPT was estimated to have 1603M branded searches compared to DeepSeek’s 18.3M, and held a 65.9% Share of Search versus DeepSeek’s 0.75%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, ChatGPT or DeepSeek?
Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ChatGPT, DeepSeek. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Claude | Microsoft Copilot | Grok | DeepSeek | Perplexity | Meta AI | Mistral Le Chat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 28.3% | 0.66% | 1.6% | 0.78% | 1.2% | 1.6% | 0.22% | 0.01% |
| Nov 2025 | 69% | 24.4% | 0.88% | 1.7% | 1.1% | 1.3% | 1.3% | 0.29% | 0.01% |
| Dec 2025 | 68.5% | 25.8% | 0.72% | 1.4% | 1.3% | 1% | 0.95% | 0.24% | 0.01% |
| Jan 2026 | 67.2% | 26.4% | 0.99% | 1.4% | 1.9% | 1% | 0.82% | 0.29% | 0.01% |
| Feb 2026 | 68.6% | 24.9% | 1.5% | 1.5% | 1.6% | 0.85% | 0.83% | 0.24% | 0.02% |
| Mar 2026 | 64.5% | 26.6% | 3.6% | 1.6% | 1.8% | 0.93% | 0.78% | 0.21% | 0.02% |
| Apr 2026 | 61.8% | 29.1% | 4.3% | 1.5% | 1.3% | 1.1% | 0.74% | 0.25% | 0.02% |
| May 2026 | 64.1% | 27.4% | 4.5% | 1.3% | 0.94% | 0.95% | 0.54% | 0.22% | 0.02% |
| Jun 2026 | 62.3% | 29.3% | 4.7% | 1.3% | 0.86% | 0.87% | 0.49% | 0.26% | 0.02% |
| Jul 2026 | 65.8% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | 0.01% |
| Aug 2026 | 65.9% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the ChatGPT and DeepSeek comparison changed over the last 12 months?
3 findings
- ChatGPT was ahead of DeepSeek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chat assistants worldwide moved from 65.8% to 65.9%, and its estimated monthly branded searches moved from 1597M to 1603M.
- Across the 11 months ending August 2026, DeepSeek’s estimated Share of Search among AI chat assistants worldwide moved from 1.2% to 0.75%, and its estimated monthly branded searches moved from 28.3M to 18.3M.
How did search popularity change for AI chat assistants worldwide in August 2026?
1 change
In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using ChatGPT’s and DeepSeek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ChatGPT
76 branded search terms
- ai chat gpt
- ai chatgpt
- chat gpt
- chat gpt 4
- chat gpt 5
- chat gpt ai
- chat gpt app
- chat gpt app download
- chat gpt chat
- chat gpt com
- chat gpt download
- chat gpt free
- chat gpt online
- chat gpt online free
- chat gpt plus
- chat gpt5
- chat openai
- chat openai com
- chat-gpt
- chat.openai.com
- ChatGPT
- chatgpt 3
- chatgpt 4
- chatgpt 4o
- chatgpt 5
- chatgpt agent
- chatgpt ai
- chatgpt ai chat
- chatgpt app
- chatgpt app download
- chatgpt atlas
- chatgpt business
- chatgpt chat
- chatgpt chatbot
- chatgpt com
- chatgpt deep research
- chatgpt desktop
- chatgpt download
- chatgpt edu
- chatgpt enterprise
- chatgpt for business
- chatgpt for mac
- chatgpt for windows
- chatgpt free
- chatgpt free online
- chatgpt go
- chatgpt image generator
- chatgpt images
- chatgpt online
- chatgpt openai
- chatgpt plus
- chatgpt plus subscription
- chatgpt pricing
- chatgpt pro
- chatgpt search
- chatgpt subscription
- chatgpt team
- chatgpt voice
- chatgpt web
- chatgpt website
- chatgpt.com
- chatgpt5
- chatgptapp
- free chat gpt
- free chatgpt
- gpt chat
- gpt chats
- online chatgpt
- open ai chat gpt
- open ai chatgpt
- open chat gpt
- open chatgpt
- openai chatgpt
- www chat gpt com
- www chatgpt
- www chatgpt com
DeepSeek
13 branded search terms
- chat deepseek
- deep seek
- deep seek ai
- DeepSeek
- deepseek ai
- deepseek ai chat
- deepseek app
- deepseek chat
- deepseek com
- deepseek download
- deepseek free
- deepseek r1
- deepseek v3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.