Brandwave

Chamberlain vs LiftMaster:Which is more popular?

In September 2026, Chamberlain had more branded searches than LiftMaster among garage door opener brands worldwide. Chamberlain had about 80,700 branded searches, while LiftMaster had 49,500. Chamberlain made up 16.6% of all garage door opener brand searches we track, and LiftMaster accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about garage door opener brands, both Chamberlain and LiftMaster appeared in all five answers. LiftMaster was mentioned before Chamberlain in three out of five answers.

Among garage door opener brands worldwide in September 2026

Who do people search for more?

Chamberlain, about 63% more searches than LiftMaster

Chamberlain 80.7K searchesLiftMaster 49.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Chamberlain in 5 of 5LiftMaster in 5 of 5

Who does AI recommend more?

LiftMaster, named ahead of Chamberlain in 3 of 5 answers

LiftMaster first in 3Chamberlain first in 2

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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Chamberlain and LiftMaster showed up in all five answers. LiftMaster was listed before Chamberlain in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chamberlain1st
  2. LiftMaster2nd
  3. Genie3rd
  4. Sommer4th
  5. Craftsman5th
  6. Merlin–
  7. Dominator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chamberlain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiftMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sommer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merlin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dominator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garage door opener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chamberlain or LiftMaster more popular in search?

This chart shows how often people search Google for Chamberlain and LiftMaster by name. Each line represents a brand's share of searches for all seven garage door opener brands we track, month by month, from English-language searches worldwide.

Chamberlain and LiftMaster among garage door opener brands worldwide, by month

Share of searches by month for Chamberlain, LiftMaster. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanChamberlainLiftMasterGenieMerlinDominatorSommer
Oct 202552.4%25.1%10.5%8.6%1.3%1.7%0.4%
Nov 202553.2%25.6%8.8%8.8%1.5%1.7%0.41%
Dec 202556.6%22.1%9.3%9.3%1.1%1.2%0.36%
Jan 202655.1%21.6%9.1%11.1%1.3%1.5%0.35%
Feb 202663.3%20.1%7%7%1%1.4%0.28%
Mar 202665.2%20.7%5.9%5.9%1%1.2%0.23%
Apr 202660.6%23.3%6.7%6.7%1.2%1.3%0.26%
May 202660.6%23.3%6.7%6.7%1.1%1.3%0.26%
Jun 202665.4%17.2%7.2%7.2%1.2%1.4%0.34%
Jul 202659.7%23%8%6.6%1.1%1.3%0.31%
Aug 202662.2%19.7%8.4%6.8%1.2%1.4%0.32%
Sep 202661.8%16.6%10.2%8.3%1.4%1.4%0.33%

How has the Chamberlain and LiftMaster comparison changed over the last 12 months?

3 findings

How did search popularity change for garage door opener brands worldwide in September 2026?

2 changes
  1. In September 2026, LiftMaster gained share of searches among garage door opener brands worldwide, from 8.4% to 10.2%.

  2. In September 2026, Chamberlain lost share of searches among garage door opener brands worldwide, from 19.7% to 16.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Chamberlain’s and LiftMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chamberlain

4 branded search terms

  • chamberlain garage
  • chamberlain garage door
  • chamberlain garage door opener
  • chamberlain opener

LiftMaster

1 branded search term

  • liftmaster

How the Brand Demand Index is measured

Other head-to-heads among garage door opener brands

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