Brandwave

CattleMax vs Herdwatch:Which is searched more?

In September 2026, CattleMax and Herdwatch were level in searches among livestock management software worldwide, with an estimated 2.9K branded searches each, at 5.8% of the total each. These are worldwide searches for English-language branded terms.

Share of searches among livestock management software worldwide in September 2026Is CattleMax or Herdwatch more popular in search?
CattleMax5.8%2.9K searches
vs
Herdwatch5.8%2.9K searches

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Is CattleMax or Herdwatch more popular in search?

Compare the systems used to manage livestock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CattleMax and Herdwatch among livestock management software worldwide, by month

Share of searches by month for CattleMax, Herdwatch. The figures are in the table below the chart.

View monthly share of searches table
MonthNedapDatamarsAgriWebbAllflexTru-TestCattleMaxHerdwatchFarmbriteFarmKeepGallagher
Oct 202525.1%16.8%16.8%16.8%9.2%6.1%6.1%2.7%0.36%0.03%
Nov 202524.5%16.4%16.4%16.4%9.3%5.9%7.3%3.2%0.53%0.02%
Dec 202525%16.7%16.7%16.7%7.5%7.4%6%3.3%0.66%0.02%
Jan 202623%15.4%15.4%18.8%8.5%8.4%6.8%3%0.74%0.04%
Feb 202627.6%15.1%15.1%15.1%8.6%8.2%6.7%3%0.6%0.04%
Mar 202625.5%17.1%14%17.1%9.3%7.6%6.2%2.8%0.55%0.05%
Apr 202623.8%19.5%15.9%15.9%8.8%7.1%5.7%2.6%0.77%0.04%
May 202624.6%16.5%16.5%16.5%10.8%5.9%5.9%2.6%0.65%0.02%
Jun 202624.5%16.4%16.4%20.1%9.1%5.9%4.9%2%0.65%0.04%
Jul 202626.2%17.6%17.6%14.3%9.4%6.3%5.2%2.8%0.56%0.04%
Aug 202622.4%18.4%18.4%15%10.2%6.6%5.4%2.9%0.73%0.02%
Sep 202624.2%19.8%16.2%16.2%9.2%5.8%5.8%2%0.64%0.06%

How has the CattleMax and Herdwatch comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: CattleMax took it in December 2025.
  • Across the 12 months ending September 2026, CattleMax’s share of searches among livestock management software worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Herdwatch’s share of searches among livestock management software worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for livestock management software worldwide in September 2026?

2 changes
  1. In September 2026, CattleMax lost share of searches among livestock management software worldwide, from 6.6% to 5.8%.

  2. Herdwatch’s share of searches among livestock management software worldwide has gained ground for 3 months in a row, from 4.9% to 5.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CattleMax’s and Herdwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CattleMax

1 branded search term

  • cattlemax

Herdwatch

1 branded search term

  • herdwatch

How the Brand Demand Index is measured

Other head-to-heads among livestock management software

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