Catbird vs Harry Winston:Which is more popular?
In September 2026, Harry Winston had more branded searches than Catbird among jewellery brands worldwide. Harry Winston had about 165,000 branded searches, while Catbird had 26,200. Harry Winston made up 1.4% of all jewellery brand searches we track, and Catbird accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Catbird and Harry Winston each appeared in two of the five answers. Catbird and Harry Winston were each mentioned first in two of the four answers that named either.
Who do people search for more?
Harry Winston, about 6 searches for every 1 for Catbird
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top jewellery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Catbird was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Harry Winston was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Catbird and Harry Winston were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cartier1st
Tiffany & Co.2nd
Mejuri3rd
Van Cleef & Arpels4th
Pandora5th
Bulgari6th
Gorjana7th
Missoma7th- Harry Winston9th
- +1 more
Catbird11th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cartier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tiffany & Co.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mejuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pandora3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Van Cleef & Arpels3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bulgari3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
David Yurman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gorjana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harry Winston2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Catbird2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery brands
5 answers
Asked ChatGPT
“Which jewellery brand should I buy?”
Asked ChatGPT
“What are the best jewellery brands?”
Asked ChatGPT
“What's the best jewellery brand for everyday wear?”
Searched Google, AI Overview
“jewellery brands”
Searched Google, AI Overview
“fine jewellery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Catbird or Harry Winston more popular in search?
This chart shows how often people search Google for Catbird and Harry Winston by name. Each line represents a brand's share of searches for all 13 jewellery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Harry Winston, Catbird. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Cartier | Pandora | Tiffany & Co. | David Yurman | Van Cleef & Arpels | Mejuri | Bulgari | Gorjana | Harry Winston | Missoma | Catbird | Meadowlark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 25.9% | 12% | 12.8% | 4.3% | 2.8% | 3.5% | 2.8% | 1.9% | 1.6% | 0.57% | 0.27% | <0.01% |
| Nov 2025 | 33.9% | 18.6% | 19.2% | 11.1% | 4.6% | 2% | 4.6% | 2% | 2% | 0.91% | 0.75% | 0.32% | <0.01% |
| Dec 2025 | 34.8% | 15.6% | 21.3% | 11.4% | 5.7% | 2.1% | 3.1% | 2.1% | 2.1% | 1.1% | 0.51% | 0.26% | <0.01% |
| Jan 2026 | 34.9% | 23.4% | 13.2% | 11.5% | 4.7% | 2.6% | 3.1% | 2.6% | 1.7% | 1.4% | 0.52% | 0.26% | <0.01% |
| Feb 2026 | 38.1% | 20.9% | 12.7% | 12.5% | 4.2% | 2.3% | 3.4% | 2.3% | 1.9% | 1% | 0.46% | 0.24% | <0.01% |
| Mar 2026 | 34.1% | 22.9% | 12.9% | 11.3% | 4.6% | 3.1% | 3.8% | 3.1% | 2.1% | 1.4% | 0.62% | 0.27% | <0.01% |
| Apr 2026 | 33.5% | 22.5% | 11.3% | 13.4% | 5.5% | 3% | 3.7% | 3% | 2% | 1.4% | 0.5% | 0.26% | <0.01% |
| May 2026 | 34.6% | 23.2% | 14.1% | 11.3% | 4.7% | 2.5% | 3.1% | 2.5% | 2.1% | 1.1% | 0.51% | 0.27% | <0.01% |
| Jun 2026 | 33.6% | 22.5% | 15.6% | 11.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.26% | <0.01% |
| Jul 2026 | 33.5% | 22.5% | 13.7% | 13.2% | 4.5% | 3% | 3% | 2.5% | 2% | 1.1% | 0.61% | 0.32% | <0.01% |
| Aug 2026 | 33.4% | 22.4% | 12.7% | 13.2% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 1.3% | 0.6% | 0.26% | <0.01% |
| Sep 2026 | 34.4% | 23.1% | 13% | 11.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.4% | 0.62% | 0.22% | <0.01% |
How has the Catbird and Harry Winston comparison changed over the last 12 months?
3 findings
- Harry Winston was ahead of Catbird in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Catbird’s share of searches among jewellery brands worldwide moved from 0.27% to 0.22%, and its estimated monthly branded searches moved from 34.3K to 26.2K.
- Across the 12 months ending September 2026, Harry Winston’s share of searches among jewellery brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for jewellery brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Catbird worldwide fell 23.6% over 12 measured months, from 34.3K to 26.2K in September 2026.
Estimated monthly branded searches for Harry Winston worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Catbird’s and Harry Winston’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Catbird
2 branded search terms
- catbird jewelry
- catbird nyc
Harry Winston
1 branded search term
- harry winston
Other head-to-heads among jewellery brands
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