Castlery vs Nectar Sleep:Which is searched more?
In September 2026, Nectar Sleep had more branded searches than Castlery among bed frames worldwide. Nectar Sleep had about 9,900 branded searches, while Castlery had 2,400. Nectar Sleep made up 2.9% of all bed frame searches we track, and Castlery accounted for 0.71%. These are worldwide searches for English-language branded terms.
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Is Castlery or Nectar Sleep more popular in search?
Compare the brands people buy bed frames from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nectar Sleep, Castlery. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Thuma | Floyd | Zinus | Nectar Sleep | Article | Castlery | Sleep Number | Avocado | Saatva | Emma Sleep | Mellow | Novilla |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 35.4% | 6.1% | 3.5% | 2.8% | 0.83% | 0.83% | 0.83% | 0.37% | 0.54% | 0.46% | 0.21% | 0.06% |
| Nov 2025 | 43.8% | 39.2% | 5.6% | 3.9% | 3.1% | 0.94% | 0.94% | 0.94% | 0.49% | 0.49% | 0.42% | 0.23% | 0.05% |
| Dec 2025 | 44.2% | 37.9% | 6.5% | 3.9% | 3.2% | 0.77% | 0.77% | 0.93% | 0.42% | 0.77% | 0.32% | 0.23% | 0.08% |
| Jan 2026 | 51.3% | 32% | 5.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.93% | 0.41% | 0.62% | 0.41% | 0.19% | 0.04% |
| Feb 2026 | 43.3% | 39% | 4.8% | 4.7% | 3.8% | 0.76% | 0.92% | 0.92% | 0.51% | 0.6% | 0.41% | 0.19% | 0.03% |
| Mar 2026 | 41.4% | 37.3% | 5.3% | 8.2% | 3.7% | 0.73% | 0.88% | 1.1% | 0.39% | 0.48% | 0.3% | 0.18% | 0.05% |
| Apr 2026 | 44.3% | 38% | 5.7% | 3.9% | 3.9% | 0.78% | 0.94% | 0.94% | 0.42% | 0.52% | 0.32% | 0.19% | 0.07% |
| May 2026 | 50.9% | 32.8% | 4.6% | 3.9% | 3.9% | 0.77% | 0.77% | 0.77% | 0.5% | 0.5% | 0.27% | 0.19% | 0.07% |
| Jun 2026 | 52.5% | 32.8% | 4.6% | 3.2% | 3.2% | 0.64% | 0.77% | 0.77% | 0.42% | 0.5% | 0.27% | 0.19% | 0.08% |
| Jul 2026 | 51.1% | 33.8% | 4.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.62% | 0.49% | 0.41% | 0.26% | 0.23% | 0.08% |
| Aug 2026 | 50.1% | 33.1% | 5.4% | 3.7% | 3.7% | 0.73% | 0.73% | 0.73% | 0.48% | 0.48% | 0.33% | 0.22% | 0.12% |
| Sep 2026 | 47.8% | 36.5% | 5.2% | 3.6% | 2.9% | 0.86% | 0.71% | 0.71% | 0.56% | 0.56% | 0.38% | 0.21% | 0.09% |
How has the Castlery and Nectar Sleep comparison changed over the last 12 months?
3 findings
- Nectar Sleep was ahead of Castlery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Castlery’s share of searches among bed frames worldwide moved from 0.83% to 0.71%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Nectar Sleep’s share of searches among bed frames worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for bed frames worldwide in September 2026?
2 changes
In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%.
Estimated monthly branded searches for Castlery worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Castlery’s and Nectar Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castlery
1 branded search term
- castlery bed
Nectar Sleep
1 branded search term
- nectar bed frame
Other head-to-heads among bed frames
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