Casbah vs Zeta:Which is more popular by branded search?
In August 2026, Zeta had more branded searches than Casbah among couscous brands worldwide. Zeta was estimated to have 2.7M branded searches compared to Casbah’s 90.5K, and held a 22.9% Share of Search versus Casbah’s 0.76%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Casbah or Zeta?
Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zeta, Casbah. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Zeta | Casbah | Merchant Gourmet | Near East | Ainsley Harriott |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.03% | 0.01% |
| Nov 2025 | 93.5% | 5.6% | 0.76% | 0.06% | 0.05% | 0.01% |
| Dec 2025 | 94.6% | 4.7% | 0.63% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 92.3% | 6.8% | 0.75% | 0.08% | 0.03% | 0.02% |
| Feb 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | 0.01% |
| Mar 2026 | 90.8% | 8.2% | 0.9% | 0.07% | 0.02% | <0.01% |
| Apr 2026 | 87.4% | 11.7% | 0.87% | 0.06% | 0.02% | 0.02% |
| May 2026 | 85.1% | 14% | 0.84% | 0.05% | 0.02% | 0.01% |
| Jun 2026 | 82.7% | 16.6% | 0.67% | 0.05% | 0.02% | 0.01% |
| Jul 2026 | 79.7% | 19.5% | 0.65% | 0.05% | 0.02% | 0.01% |
| Aug 2026 | 76.3% | 22.9% | 0.76% | 0.06% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Casbah and Zeta comparison changed over the last 12 months?
3 findings
- Zeta was ahead of Casbah in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Casbah’s estimated Share of Search among couscous brands worldwide held steady at 0.76%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 11 months ending August 2026, Zeta’s estimated Share of Search among couscous brands worldwide moved from 5.6% to 22.9%, and its estimated monthly branded searches moved from 550K to 2.7M.
How did search popularity change for couscous brands worldwide in August 2026?
2 changes
In August 2026, Zeta gained estimated Share of Search among couscous brands worldwide, from 19.5% to 22.9%.
Estimated monthly branded searches for Casbah worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Casbah’s and Zeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.