Casbah vs Merchant Gourmet:Which is more popular by branded search?

Name: Casbah vs Merchant Gourmet: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Casbah had more branded searches than Merchant Gourmet among couscous brands worldwide. Casbah was estimated to have 90.5K branded searches compared to Merchant Gourmet’s 6.6K, and held a 0.75% Share of Search versus Merchant Gourmet’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among couscous brands worldwide in August 2026Which is more popular in search, Casbah or Merchant Gourmet?

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Which is more popular in search, Casbah or Merchant Gourmet?

Compare the couscous brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Casbah and Merchant Gourmet among couscous brands worldwide, by month

Month	Sainsbury's	Zeta	Casbah	Ainsley Harriott	Near East	Merchant Gourmet
Oct 2025	93.1%	5.6%	0.75%	0.35%	0.15%	0.05%
Nov 2025	93%	5.6%	0.75%	0.42%	0.15%	0.05%
Dec 2025	94.1%	4.7%	0.63%	0.43%	0.11%	0.04%
Jan 2026	91.8%	6.8%	0.74%	0.51%	0.13%	0.08%
Feb 2026	90.3%	8.1%	0.89%	0.5%	0.14%	0.07%
Mar 2026	90.4%	8.1%	0.9%	0.34%	0.17%	0.07%
Apr 2026	87%	11.6%	0.86%	0.33%	0.13%	0.06%
May 2026	84.6%	13.9%	0.84%	0.47%	0.11%	0.05%
Jun 2026	82.3%	16.5%	0.67%	0.46%	0.09%	0.05%
Jul 2026	79.4%	19.5%	0.64%	0.37%	0.09%	0.05%
Aug 2026	76%	22.8%	0.75%	0.35%	0.1%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Casbah and Merchant Gourmet comparison changed over the last 12 months?

3 findings

Casbah was ahead of Merchant Gourmet in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Casbah’s estimated Share of Search among couscous brands worldwide held steady at 0.75%, and its estimated monthly branded searches moved from 74K to 90.5K.
Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among couscous brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for couscous brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Casbah worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Casbah’s and Merchant Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.