CartHook vs Upstack:Which is more popular by branded search?
In August 2026, Upstack had more branded searches than CartHook among cart recovery platforms worldwide. Upstack was estimated to have 2.4K branded searches compared to CartHook’s 260, and held a 0.73% Share of Search versus CartHook’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CartHook or Upstack?
Compare the tools used to recover abandoned carts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Upstack, CartHook. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Recart | Upstack | Rejoiner | CartHook |
|---|---|---|---|---|---|
| Oct 2025 | 96.8% | 2% | 0.88% | 0.27% | 0.08% |
| Nov 2025 | 96.5% | 2% | 1.1% | 0.27% | 0.1% |
| Dec 2025 | 96.3% | 2.4% | 0.89% | 0.27% | 0.1% |
| Jan 2026 | 96.5% | 2% | 1.1% | 0.27% | 0.12% |
| Feb 2026 | 97.1% | 1.7% | 0.89% | 0.27% | 0.08% |
| Mar 2026 | 96.8% | 2% | 0.88% | 0.27% | 0.1% |
| Apr 2026 | 96.7% | 2% | 0.88% | 0.27% | 0.1% |
| May 2026 | 96.8% | 2% | 0.86% | 0.26% | 0.1% |
| Jun 2026 | 96.9% | 2% | 0.73% | 0.27% | 0.12% |
| Jul 2026 | 96.8% | 2% | 0.74% | 0.4% | 0.08% |
| Aug 2026 | 96.5% | 2.5% | 0.73% | 0.22% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the CartHook and Upstack comparison changed over the last 12 months?
3 findings
- Upstack was ahead of CartHook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CartHook’s estimated Share of Search among cart recovery platforms worldwide held steady at 0.08%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Upstack’s estimated Share of Search among cart recovery platforms worldwide moved from 0.88% to 0.73%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for cart recovery platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Upstack worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CartHook’s and Upstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.