Brandwave

Omnisend vs Upstack:Which is more popular?

In September 2026, Omnisend had more branded searches than Upstack among cart recovery platforms worldwide. Omnisend had about 49,500 branded searches, while Upstack had 2,900. Omnisend made up 79.6% of all cart recovery platform searches we track, and Upstack accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about cart recovery platforms, Omnisend appeared in all five answers and Upstack in none.

Among cart recovery platforms worldwide in September 2026

Who do people search for more?

Omnisend, about 17 searches for every 1 for Upstack

Omnisend 49.5K searchesUpstack 2.9K searches

Who does AI mention more?

Omnisend, mentioned in every answer we collected

Omnisend in 5 of 5Upstack in 0 of 5

Who does AI recommend more?

Omnisend, the only one of the two named

Omnisend first in 3Upstack never named

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Top cart recovery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Omnisend appeared in all five answers. Upstack did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omnisend1st
  2. CartStack2nd
  3. Recart–
  4. Upstack–
  5. Rejoiner–
  6. CartHook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Omnisend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CartStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upstack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rejoiner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CartHook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cart recovery platforms

5 answers
  • Asked ChatGPT

    “Which cart recovery platform should I use?”

    1. 1Omnisend
  • Asked ChatGPT

    “What are the best cart recovery platforms?”

    1. 1Omnisend
    2. 2CartStack
  • Asked ChatGPT

    “What's the best cart recovery platform for abandoned checkout?”

    1. 1Omnisend
    2. 2CartStack
  • Searched Google, AI Overview

    “abandoned cart software”

    1. 1Omnisend
    2. 2CartStack
  • Searched Google, AI Overview

    “email cart recovery”

    1. 1Omnisend

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Omnisend or Upstack more popular in search?

This chart shows how often people search Google for Omnisend and Upstack by name. Each line represents a brand's share of searches for all six cart recovery platforms we track, month by month, from English-language searches worldwide.

Omnisend and Upstack among cart recovery platforms worldwide, by month

Share of searches by month for Omnisend, Upstack. The figures are in the table below the chart.

View monthly share of searches table
MonthOmnisendRecartUpstackRejoinerCartStackCartHook
Oct 202581.3%10.8%4.8%1.4%1.2%0.43%
Nov 202580.5%10.7%5.9%1.4%0.96%0.52%
Dec 202579.5%13%4.7%1.4%0.94%0.51%
Jan 202676.9%12.5%6.8%1.7%1.4%0.74%
Feb 202679.9%10.7%5.7%1.7%1.4%0.51%
Mar 202681%10.8%4.7%1.4%1.4%0.52%
Apr 202677.8%12.7%5.6%1.7%1.7%0.61%
May 202678%12.7%5.6%1.7%1.4%0.62%
Jun 202678.9%12.9%4.7%1.7%1.1%0.76%
Jul 202681.8%10.9%4%2.1%0.79%0.43%
Aug 202677.2%15.4%4.6%1.4%0.91%0.5%
Sep 202679.6%13%4.7%1.4%0.77%0.51%

How has the Omnisend and Upstack comparison changed over the last 12 months?

3 findings
  • Omnisend was ahead of Upstack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Omnisend’s share of searches among cart recovery platforms worldwide moved from 81.3% to 79.6%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Upstack’s share of searches among cart recovery platforms worldwide moved from 4.8% to 4.7%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for cart recovery platforms worldwide in September 2026?

1 change
  1. In September 2026, Omnisend gained share of searches among cart recovery platforms worldwide, from 77.2% to 79.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Omnisend’s and Upstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Omnisend

1 branded search term

  • omnisend

Upstack

1 branded search term

  • upstack

How the Brand Demand Index is measured

Other head-to-heads among cart recovery platforms

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