Carpano vs Cocchi:Which is more popular?
In September 2026, Carpano had more branded searches than Cocchi among vermouth brands worldwide. Carpano had about 26,200 branded searches, while Cocchi had 5,400. Carpano made up 11.5% of all vermouth brand searches we track, and Cocchi accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about vermouth brands, both Carpano and Cocchi appeared in all five answers. Carpano was mentioned before Cocchi in three out of five answers.
Who do people search for more?
Carpano, about 5 searches for every 1 for Cocchi
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Carpano, named ahead of Cocchi in 3 of 5 answers
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Top vermouth brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Carpano and Cocchi showed up in all five answers. Carpano was listed before Cocchi in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carpano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cocchi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dolin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Martini4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Noilly Prat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cinzano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lillet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about vermouth brands
5 answers
Asked ChatGPT
“Which vermouth should I buy?”
Asked ChatGPT
“What are the best vermouth brands?”
Asked ChatGPT
“What's the best sweet vermouth for a Negroni?”
Searched Google, AI Overview
“sweet vermouth”
Searched Google, AI Overview
“vermouth brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Carpano or Cocchi more popular in search?
This chart shows how often people search Google for Carpano and Cocchi by name. Each line represents a brand's share of searches for all seven vermouth brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Carpano, Cocchi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lillet | Noilly Prat | Carpano | Martini | Cinzano | Cocchi | Dolin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 13.2% | 9.1% | 5.9% | 2.6% | 1.8% | 1.8% |
| Nov 2025 | 63.2% | 15.6% | 8.8% | 5.7% | 2.5% | 2.1% | 2.1% |
| Dec 2025 | 64.5% | 15.9% | 7.4% | 5.8% | 2.6% | 1.7% | 2.1% |
| Jan 2026 | 65% | 13.1% | 8.5% | 5.9% | 3.2% | 1.7% | 2.6% |
| Feb 2026 | 64.3% | 12.9% | 10.2% | 5.8% | 2.6% | 2.1% | 2.1% |
| Mar 2026 | 62.2% | 15.3% | 9.9% | 5.6% | 3.1% | 2% | 2% |
| Apr 2026 | 67.6% | 11.1% | 8.8% | 6.1% | 2.7% | 1.8% | 1.8% |
| May 2026 | 70.9% | 9.5% | 8.1% | 5.2% | 2.3% | 1.6% | 2.3% |
| Jun 2026 | 68.7% | 9.3% | 7.8% | 6.2% | 2.8% | 1.8% | 3.4% |
| Jul 2026 | 72.8% | 9.8% | 6.8% | 5.4% | 2.4% | 1.6% | 1.3% |
| Aug 2026 | 67.2% | 11.1% | 8.8% | 6.1% | 3.3% | 1.8% | 1.8% |
| Sep 2026 | 59.2% | 14.5% | 11.5% | 6.5% | 3.6% | 2.4% | 2.4% |
How has the Carpano and Cocchi comparison changed over the last 12 months?
3 findings
- Carpano was ahead of Cocchi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide moved from 9.1% to 11.5%, and its estimated monthly branded searches moved from 28K to 26.2K.
- Across the 12 months ending September 2026, Cocchi’s share of searches among vermouth brands worldwide moved from 1.8% to 2.4%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for vermouth brands worldwide in September 2026?
2 changes
In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%.
In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carpano’s and Cocchi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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