Brandwave

Carol Brass vs Schilke:Which is more popular?

In September 2026, Schilke had more branded searches than Carol Brass among trumpet brands worldwide. Schilke had about 1,000 branded searches, while Carol Brass had 720. Schilke made up 3.6% of all trumpet brand searches we track, and Carol Brass accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about trumpet brands, Schilke appeared in one of the five answers and Carol Brass in none.

Among trumpet brands worldwide in September 2026

Who do people search for more?

Schilke, about 39% more searches than Carol Brass

Schilke 1K searchesCarol Brass 720 searches

Who does AI mention more?

Schilke, mentioned in 1 of 5 answers, Carol Brass in 0

Schilke in 1 of 5Carol Brass in 0 of 5

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Top trumpet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schilke was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carol Brass did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Bach2nd
  3. Adams3rd
  4. Jupiter4th
  5. Getzen5th
  6. Schilke6th
  7. Conn-Selmer–
  8. Carol Brass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Getzen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jupiter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adams2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schilke1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conn-Selmer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carol Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trumpet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Carol Brass or Schilke more popular in search?

This chart shows how often people search Google for Carol Brass and Schilke by name. Each line represents a brand's share of searches for all eight trumpet brands we track, month by month, from English-language searches worldwide.

Carol Brass and Schilke among trumpet brands worldwide, by month

Share of searches by month for Schilke, Carol Brass. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaBachJupiterGetzenConn-SelmerSchilkeCarol BrassAdams
Oct 202544.8%24.5%10.7%5.9%4.8%4.8%2.2%2.2%
Nov 202542.7%28.6%10.2%5.7%3.5%4.6%2.1%2.5%
Dec 202543.8%23.9%10.5%8.7%3.6%4.7%2.1%2.6%
Jan 202649.8%22.2%7.8%6.6%4.1%4.1%2.4%3%
Feb 202645.6%24.9%8.8%6%4.1%4.6%2.7%3.3%
Mar 202645%24.6%8.6%5.9%4%5.9%2.7%3.3%
Apr 202643.7%29.1%8.4%5.7%3.9%4.4%2.1%2.6%
May 202649.6%22.1%9.8%5.3%4.1%4.1%2.4%2.4%
Jun 202644.4%24.1%10.4%5.5%4.8%4.8%2.6%3.2%
Jul 202645.1%24.5%10.6%5.6%4.9%4%2.7%2.7%
Aug 202649.9%22.2%12.1%4.4%4.4%3.4%1.6%2%
Sep 202644%24%13.1%5.8%4.7%3.6%2.6%2.1%

How has the Carol Brass and Schilke comparison changed over the last 12 months?

3 findings
  • Schilke was ahead of Carol Brass in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carol Brass’ share of searches among trumpet brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Schilke’s share of searches among trumpet brands worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for trumpet brands worldwide in September 2026?

2 changes
  1. In September 2026, Carol Brass overtook Adams to rank 7th among trumpet brands worldwide, with 2.6% of the searches.

  2. Estimated monthly branded searches for Schilke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carol Brass’ and Schilke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carol Brass

1 branded search term

  • carol brass trumpet

Schilke

1 branded search term

  • schilke trumpet

How the Brand Demand Index is measured

Other head-to-heads among trumpet brands

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