Carnival Cruise Line vs Celebrity Cruises:Which is more popular by branded search?
In August 2026, Celebrity Cruises had more branded searches than Carnival Cruise Line among cruise lines worldwide. Celebrity Cruises was estimated to have 1M branded searches compared to Carnival Cruise Line’s 450K, and held a 16% Share of Search versus Carnival Cruise Line’s 7.2%. These are worldwide searches for English-language branded terms.
Follow Carnival Cruise Line vs Celebrity Cruises and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Carnival Cruise Line or Celebrity Cruises?
Compare the cruise lines guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Celebrity Cruises, Carnival Cruise Line. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Caribbean | MSC Cruises | Celebrity Cruises | Norwegian Cruise Line | Carnival Cruise Line | Princess Cruises |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.5% | 13.8% | 13.8% | 13.8% | 0.37% |
| Nov 2025 | 43.1% | 19.2% | 15.7% | 15.7% | 5.8% | 0.35% |
| Dec 2025 | 45.7% | 20.4% | 13.7% | 13.7% | 6.1% | 0.3% |
| Jan 2026 | 40.9% | 22.3% | 14.9% | 14.9% | 6.7% | 0.33% |
| Feb 2026 | 41.3% | 22.6% | 15.1% | 15.1% | 5.6% | 0.33% |
| Mar 2026 | 40.5% | 22.2% | 12.2% | 14.8% | 10% | 0.33% |
| Apr 2026 | 48.1% | 21.5% | 11.8% | 11.8% | 6.5% | 0.32% |
| May 2026 | 44.3% | 19.7% | 13.3% | 13.3% | 8.9% | 0.36% |
| Jun 2026 | 36.6% | 19.9% | 13.4% | 13.4% | 16.3% | 0.3% |
| Jul 2026 | 39% | 17.4% | 14.2% | 11.7% | 17.4% | 0.26% |
| Aug 2026 | 43.8% | 19.5% | 16% | 13.2% | 7.2% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carnival Cruise Line and Celebrity Cruises comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Carnival Cruise Line took it in June 2026, Celebrity Cruises took it in August 2026.
- Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines worldwide moved from 13.8% to 7.2%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide moved from 13.8% to 16%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for cruise lines worldwide in August 2026?
4 changes
In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%.
In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.
In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 17.4% to 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Carnival Cruise Line’s and Celebrity Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carnival Cruise Line
1 branded search term
- carnivalcruiseline
Celebrity Cruises
1 branded search term
- celebrity cruise
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.