Carfax vs MotorCheck:Which is more popular by branded search?
In August 2026, Carfax had more branded searches than MotorCheck among vehicle history check services worldwide. Carfax was estimated to have 1.8M branded searches compared to MotorCheck’s 18.1K, and held a 65.1% Share of Search versus MotorCheck’s 0.64%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carfax or MotorCheck?
Compare the vehicle history check services households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carfax, MotorCheck. The figures are in the table below the chart.
View monthly share of search table
| Month | Carfax | carVertical | AutoCheck | HPI Check | MotorCheck |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 29.2% | 3.2% | 1.8% | 0.79% |
| Nov 2025 | 69% | 25.4% | 3.4% | 1.5% | 0.68% |
| Dec 2025 | 69.1% | 25.4% | 3.4% | 1.5% | 0.56% |
| Jan 2026 | 65% | 29.2% | 3.2% | 1.8% | 0.79% |
| Feb 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Mar 2026 | 69% | 25.4% | 3.4% | 1.5% | 0.68% |
| Apr 2026 | 69.1% | 25.4% | 3.4% | 1.5% | 0.56% |
| May 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Jun 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Jul 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Aug 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Sep 2026 | — | — | — | — | — |
How has the Carfax and MotorCheck comparison changed over the last 12 months?
3 findings
- Carfax was ahead of MotorCheck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carfax’s estimated Share of Search among vehicle history check services worldwide moved from 65% to 65.1%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, MotorCheck’s estimated Share of Search among vehicle history check services worldwide moved from 0.79% to 0.64%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for vehicle history check services worldwide in August 2026?
1 change
Estimated monthly branded searches for MotorCheck worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carfax’s and MotorCheck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carfax
1 branded search term
- carfax
MotorCheck
1 branded search term
- motorcheck
Put your own brand in this comparison
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