Vehicle history check services:Which brands are most popular in search?
In August 2026, Carfax was the most searched among vehicle history check services worldwide, with an estimated 1.8M branded searches and 65.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Carfax65.1%
- carVertical29.3%
- AutoCheck3.2%
- HPI Check1.8%
- MotorCheck0.64%
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Share of SearchLeaderboard
Compare the vehicle history check services households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carfax, carVertical, AutoCheck. The figures are in the table below the chart.
View monthly share of search table
| Month | Carfax | carVertical | AutoCheck | HPI Check | MotorCheck |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 29.2% | 3.2% | 1.8% | 0.79% |
| Nov 2025 | 69% | 25.4% | 3.4% | 1.5% | 0.68% |
| Dec 2025 | 69.1% | 25.4% | 3.4% | 1.5% | 0.56% |
| Jan 2026 | 65% | 29.2% | 3.2% | 1.8% | 0.79% |
| Feb 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Mar 2026 | 69% | 25.4% | 3.4% | 1.5% | 0.68% |
| Apr 2026 | 69.1% | 25.4% | 3.4% | 1.5% | 0.56% |
| May 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Jun 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Jul 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Aug 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 29.3% | 823K | 0% | 0 points | |
| 3, held 3rd | 3.2% | 90.5K | 0% | 0 points | |
| 4, held 4th | 1.8% | 49.5K | 0% | 0 points | |
| 5, held 5th | 0.64% | 18.1K | 0% | 0 points |
1.Carfax
65.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
29.3%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.64%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among vehicle history check services worldwide?
5 brands
In August 2026, Carfax was the most searched among vehicle history check services worldwide, with an estimated 1.8M branded searches and 65.1% estimated Share of Search within this set. carVertical is in 2nd place, 35.8 percentage points behind at 29.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Carfax | 65% → 65.1% | 69.1%Apr 2026 | 65%Oct 2025 | 1st |
| carVertical | 29.2% → 29.3% | 29.3%Feb 2026 | 25.4%Mar 2026 | 2nd |
| AutoCheck | 3.2% | 3.4%Dec 2025 | 3.2%Oct 2025 | 3rd |
| HPI Check | 1.8% | 1.8%Feb 2026 | 1.5%Mar 2026 | 4th |
| MotorCheck | 0.79% → 0.64% | 0.79%Oct 2025 | 0.56%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Carfax’s estimated Share of Search among vehicle history check services worldwide peaked at 69.1% in April 2026 and was lowest at 65% in October 2025.
- Across the 11 months ending August 2026, carVertical’s estimated Share of Search among vehicle history check services worldwide peaked at 29.3% in February 2026 and was lowest at 25.4% in March 2026.
- Across the 11 months ending August 2026, Carfax, carVertical, AutoCheck, HPI Check and MotorCheck held steady: their estimated Share of Search among vehicle history check services worldwide each moved less than 0.5 percentage points.
How did search popularity change for vehicle history check services worldwide in August 2026?
1 change
Estimated monthly branded searches for MotorCheck worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
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