Carfax vs carVertical:Which is more popular by branded search?
In August 2026, Carfax had more branded searches than carVertical among vehicle history check services worldwide. Carfax was estimated to have 1.8M branded searches compared to carVertical’s 823K, and held a 65.1% Share of Search versus carVertical’s 29.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carfax or carVertical?
Compare the vehicle history check services households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carfax, carVertical. The figures are in the table below the chart.
View monthly share of search table
| Month | Carfax | carVertical | AutoCheck | HPI Check | MotorCheck |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 29.2% | 3.2% | 1.8% | 0.79% |
| Nov 2025 | 69% | 25.4% | 3.4% | 1.5% | 0.68% |
| Dec 2025 | 69.1% | 25.4% | 3.4% | 1.5% | 0.56% |
| Jan 2026 | 65% | 29.2% | 3.2% | 1.8% | 0.79% |
| Feb 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Mar 2026 | 69% | 25.4% | 3.4% | 1.5% | 0.68% |
| Apr 2026 | 69.1% | 25.4% | 3.4% | 1.5% | 0.56% |
| May 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Jun 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Jul 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Aug 2026 | 65.1% | 29.3% | 3.2% | 1.8% | 0.64% |
| Sep 2026 | — | — | — | — | — |
How has the Carfax and carVertical comparison changed over the last 12 months?
3 findings
- Carfax was ahead of carVertical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carfax’s estimated Share of Search among vehicle history check services worldwide moved from 65% to 65.1%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, carVertical’s estimated Share of Search among vehicle history check services worldwide moved from 29.2% to 29.3%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for vehicle history check services worldwide in August 2026?
0 changes
Neither Carfax nor carVertical moved beyond provider rounding among vehicle history check services in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carfax’s and carVertical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carfax
1 branded search term
- carfax
carVertical
1 branded search term
- carvertical
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.