Capterra vs UserEvidence:Which is more popular?
In September 2026, Capterra had more branded searches than UserEvidence among brand advocacy platforms worldwide. Capterra had about 40,500 branded searches, while UserEvidence had 590. Capterra made up 6.7% of all brand advocacy platform searches we track, and UserEvidence accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about brand advocacy platforms, UserEvidence appeared in two of the five answers and Capterra in none.
Who do people search for more?
Capterra, about 69 searches for every 1 for UserEvidence
Who does AI mention more?
UserEvidence, mentioned in 2 of 5 answers, Capterra in 0
Who does AI recommend more?
UserEvidence, the only one of the two named
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Top brand advocacy platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UserEvidence was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capterra did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Influitive1st
Referral Factory2nd
DSMN83rd
Referral Rock4th
Birdeye5th
Yotpo6th
UserEvidence7th
Extole8th
G29th- +1 more
Capterra–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Capterra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand advocacy platforms
5 answers
Asked ChatGPT
“Which brand advocacy platform should I use?”
Asked ChatGPT
“What are the best brand advocacy platforms?”
Asked ChatGPT
“What's the best brand advocacy platform for customer referrals?”
Searched Google, AI Overview
“customer advocacy software”
Searched Google, AI Overview
“referral marketing platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Capterra or UserEvidence more popular in search?
This chart shows how often people search Google for Capterra and UserEvidence by name. Each line represents a brand's share of searches for all 11 brand advocacy platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Capterra, UserEvidence. The figures are in the table below the chart.
View monthly share of searches table
| Month | G2 | Birdeye | Capterra | Yotpo | TrustRadius | Extole | DSMN8 | Referral Rock | Referral Factory | UserEvidence | Influitive |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 11.7% | 7.8% | 5.2% | 1% | 0.37% | 0.19% | 0.37% | 0.31% | 0.14% | 0.17% |
| Nov 2025 | 70.7% | 13.9% | 7.6% | 5.1% | 1% | 0.37% | 0.23% | 0.37% | 0.37% | 0.17% | 0.17% |
| Dec 2025 | 72.7% | 11.7% | 7.8% | 5.2% | 1% | 0.31% | 0.21% | 0.31% | 0.31% | 0.14% | 0.17% |
| Jan 2026 | 69.4% | 13.6% | 9.1% | 5% | 1.2% | 0.36% | 0.29% | 0.36% | 0.36% | 0.16% | 0.16% |
| Feb 2026 | 66.5% | 15.8% | 8.7% | 5.8% | 1.4% | 0.42% | 0.34% | 0.34% | 0.34% | 0.19% | 0.19% |
| Mar 2026 | 64.1% | 23% | 6.9% | 3.8% | 0.92% | 0.27% | 0.27% | 0.22% | 0.22% | 0.15% | 0.12% |
| Apr 2026 | 75.3% | 9.9% | 8.1% | 4.4% | 1.1% | 0.32% | 0.2% | 0.2% | 0.26% | 0.14% | 0.12% |
| May 2026 | 77.6% | 10.2% | 6.8% | 3.7% | 0.74% | 0.22% | 0.17% | 0.17% | 0.22% | 0.1% | 0.1% |
| Jun 2026 | 78.9% | 8.5% | 7% | 3.8% | 0.76% | 0.22% | 0.22% | 0.17% | 0.17% | 0.12% | 0.1% |
| Jul 2026 | 78.8% | 8.5% | 7% | 3.8% | 0.93% | 0.28% | 0.17% | 0.17% | 0.17% | 0.1% | 0.1% |
| Aug 2026 | 77.1% | 10.2% | 6.8% | 3.7% | 1.1% | 0.27% | 0.21% | 0.21% | 0.21% | 0.12% | 0.1% |
| Sep 2026 | 76.1% | 12.3% | 6.7% | 3% | 0.9% | 0.27% | 0.22% | 0.17% | 0.15% | 0.1% | 0.08% |
How has the Capterra and UserEvidence comparison changed over the last 12 months?
3 findings
- Capterra was ahead of UserEvidence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capterra’s share of searches among brand advocacy platforms worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, UserEvidence’s share of searches among brand advocacy platforms worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for brand advocacy platforms worldwide in September 2026?
1 change

Estimated monthly branded searches for UserEvidence worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capterra’s and UserEvidence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capterra
1 branded search term
- capterra
UserEvidence
1 branded search term
- userevidence
Other head-to-heads among brand advocacy platforms

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