Captain Morgan vs Foursquare Rum:Which is searched more?

Name: Captain Morgan vs Foursquare Rum: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Captain Morgan had more branded searches than Foursquare Rum among spiced rum brands worldwide. Captain Morgan was estimated to have 368K branded searches compared to Foursquare Rum’s 8.5K, and held a 28.9% Share of Search versus Foursquare Rum’s 0.67%. These are worldwide searches for English-language branded terms.

Share of Search among spiced rum brands worldwide in September 2026Which is more popular in search, Captain Morgan or Foursquare Rum?

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Which is more popular in search, Captain Morgan or Foursquare Rum?

Compare the spiced rum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Captain Morgan and Foursquare Rum among spiced rum brands worldwide, by month

Month	Bacardi	Captain Morgan	Havana Club	Bundaberg	Foursquare Rum
Oct 2025	56.7%	25.3%	11.4%	6.2%	0.43%
Nov 2025	56.6%	25.3%	11.3%	6.2%	0.52%
Dec 2025	61.2%	22.6%	10.1%	5.5%	0.64%
Jan 2026	59.3%	21.7%	11.9%	6.5%	0.57%
Feb 2026	55.7%	24.9%	11.2%	7.5%	0.68%
Mar 2026	57.5%	21%	11.5%	9.4%	0.49%
Apr 2026	56.6%	25.3%	11.3%	6.2%	0.56%
May 2026	55.8%	24.9%	11.2%	7.5%	0.62%
Jun 2026	57.6%	25.7%	9.4%	6.3%	0.92%
Jul 2026	55.8%	24.9%	11.2%	7.5%	0.62%
Aug 2026	55.8%	25%	11.2%	7.5%	0.52%
Sep 2026	52.8%	28.9%	10.6%	7.1%	0.67%

How has the Captain Morgan and Foursquare Rum comparison changed over the last 12 months?

3 findings

Captain Morgan was ahead of Foursquare Rum in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among spiced rum brands worldwide moved from 25.3% to 28.9%, and its estimated monthly branded searches held steady at 368K.
Across the 12 months ending September 2026, Foursquare Rum’s estimated Share of Search among spiced rum brands worldwide moved from 0.43% to 0.67%, and its estimated monthly branded searches moved from 6.3K to 8.5K.

How did search popularity change for spiced rum brands worldwide in September 2026?

2 changes

In September 2026, Captain Morgan gained estimated Share of Search among spiced rum brands worldwide, from 25% to 28.9%.
Estimated monthly branded searches for Foursquare Rum worldwide rose 35.4% over 12 measured months, from 6.3K to 8.5K in September 2026.

Other head-to-heads among spiced rum brands

How each brand is measured

Brandwave collects information about searches that people make online using Captain Morgan’s and Foursquare Rum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.