CampLife vs RoverPass:Which is more popular?
In September 2026, CampLife had more branded searches than RoverPass among campground management software worldwide. CampLife had about 12,100 branded searches, while RoverPass had 1,000. CampLife made up 17.5% of all campground management software searches we track, and RoverPass accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about campground management software, RoverPass appeared in all five answers and CampLife in four. RoverPass was mentioned before CampLife in four out of five answers.
Who do people search for more?
CampLife, about 12 searches for every 1 for RoverPass
Who does AI mention more?
RoverPass, mentioned in every answer we collected
Who does AI recommend more?
RoverPass, named ahead of CampLife in 4 of 5 answers
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Top campground management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RoverPass appeared in all five answers. CampLife was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. RoverPass was listed before CampLife in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Campspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- RoverPass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CampLife4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Firefly Reservations4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Campground Master3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ResNexus2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Staylist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RMS Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about campground management software
5 answers
Asked ChatGPT
“Which campground management software should I use?”
Asked ChatGPT
“What are the best campground reservation systems?”
Asked ChatGPT
“What's the best campground software for a small RV park?”
Searched Google, AI Overview
“campground reservation software”
Searched Google, AI Overview
“campground management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is CampLife or RoverPass more popular in search?
This chart shows how often people search Google for CampLife and RoverPass by name. Each line represents a brand's share of searches for all nine campground management software we track, month by month, from English-language searches worldwide.
Share of searches by month for CampLife, RoverPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Campspot | CampLife | ResNexus | Campground Master | Staylist | RMS Cloud | Firefly Reservations | RoverPass | Campable |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 5.9% | 5.9% | 2.6% | 1.7% | 1.7% | 0.95% | 0.95% | 0.28% |
| Nov 2025 | 84.4% | 5.1% | 4.1% | 2.3% | 1.2% | 1.2% | 0.51% | 0.82% | 0.3% |
| Dec 2025 | 77.2% | 6.9% | 6.9% | 3.8% | 1.7% | 1.7% | 0.7% | 0.62% | 0.41% |
| Jan 2026 | 82.8% | 6.1% | 5% | 2.2% | 1.2% | 1.2% | 0.65% | 0.5% | 0.36% |
| Feb 2026 | 91.1% | 3% | 2.5% | 1.1% | 0.88% | 0.73% | 0.39% | 0.27% | 0.15% |
| Mar 2026 | 88.7% | 4.4% | 2.9% | 1.3% | 1.1% | 0.71% | 0.47% | 0.38% | 0.14% |
| Apr 2026 | 56.8% | 17% | 11.4% | 5.1% | 4.1% | 2.2% | 1.8% | 1.1% | 0.45% |
| May 2026 | 54.8% | 20% | 11% | 3.2% | 4% | 2.7% | 2.1% | 1.8% | 0.43% |
| Jun 2026 | 54.7% | 20% | 10.9% | 3.2% | 4% | 2.7% | 2.1% | 2.1% | 0.35% |
| Jul 2026 | 54.2% | 19.8% | 10.8% | 3.9% | 3.9% | 2.6% | 2.1% | 2.1% | 0.53% |
| Aug 2026 | 54.2% | 19.8% | 10.8% | 4.8% | 3.9% | 2.1% | 2.1% | 1.8% | 0.53% |
| Sep 2026 | 47.8% | 17.5% | 14.3% | 7.8% | 5.2% | 3.5% | 1.9% | 1.4% | 0.69% |
How has the CampLife and RoverPass comparison changed over the last 12 months?
3 findings
- CampLife was ahead of RoverPass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CampLife’s share of searches among campground management software worldwide moved from 5.9% to 17.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, RoverPass’ share of searches among campground management software worldwide moved from 0.95% to 1.4%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for campground management software worldwide in September 2026?
2 changes
In September 2026, CampLife lost share of searches among campground management software worldwide, from 19.8% to 17.5%.
RoverPass’ share of searches among campground management software worldwide has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CampLife’s and RoverPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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