CamelBak vs Platypus:Which is more popular by branded search?
In August 2026, CamelBak had more branded searches than Platypus among hydration bladders worldwide. CamelBak was estimated to have 165K branded searches compared to Platypus’ 320, and held a 61.2% Share of Search versus Platypus’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CamelBak or Platypus?
Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CamelBak, Platypus. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Osprey | Hydrapak | Gregory | Source | Platypus |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 13.2% | 8.8% | 11.5% | 0.49% | 0.19% |
| Nov 2025 | 64% | 15.7% | 8.6% | 11.1% | 0.47% | 0.23% |
| Dec 2025 | 66.4% | 16.3% | 7.3% | 9.5% | 0.43% | 0.19% |
| Jan 2026 | 63.6% | 15.6% | 8.5% | 11.7% | 0.47% | 0.15% |
| Feb 2026 | 65.3% | 13.1% | 8.8% | 12.2% | 0.48% | 0.15% |
| Mar 2026 | 64.3% | 12.9% | 10.6% | 11.4% | 0.62% | 0.15% |
| Apr 2026 | 63% | 12.6% | 12.6% | 11.1% | 0.47% | 0.15% |
| May 2026 | 64.4% | 12.9% | 10.6% | 11.3% | 0.62% | 0.15% |
| Jun 2026 | 65.7% | 13.2% | 10.8% | 9.5% | 0.64% | 0.16% |
| Jul 2026 | 60.6% | 18.2% | 9.9% | 10.6% | 0.59% | 0.12% |
| Aug 2026 | 61.2% | 15% | 12.3% | 10.8% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the CamelBak and Platypus comparison changed over the last 12 months?
3 findings
- CamelBak was ahead of Platypus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration bladders worldwide moved from 65.8% to 61.2%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among hydration bladders worldwide moved from 0.19% to 0.12%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for hydration bladders worldwide in August 2026?
2 changes
In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%.
Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CamelBak’s and Platypus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.