Cable Matters vs Vivo:Which is more popular?
In September 2026, Cable Matters had more branded searches than Vivo among cable management brands worldwide. Cable Matters had about 12,100 branded searches, while Vivo had 320. Cable Matters made up 20% of all cable management brand searches we track, and Vivo accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about cable management brands, Vivo appeared in four of the five answers and Cable Matters in two. Vivo was mentioned before Cable Matters in two out of three answers.
Who do people search for more?
Cable Matters, about 38 searches for every 1 for Vivo
Who does AI mention more?
Vivo, mentioned in 4 of 5 answers, Cable Matters in 2
Who does AI recommend more?
Vivo, named ahead of Cable Matters in 2 of 3 answers
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Top cable management brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vivo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cable Matters was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vivo was listed before Cable Matters in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vivo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VELCRO Brand3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Line3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Cable Matters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bluelounge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Delamu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- SimpleCable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cable management brands
5 answers
Asked ChatGPT
“Which cable management brand should I buy?”
Asked ChatGPT
“What are the best cable management brands?”
Asked ChatGPT
“What's the best cable management brand for tidy desks?”
Searched Google, AI Overview
“best cable management”
- 1Vivo
- 1
Searched Google, AI Overview
“desk cable organiser”
- 1Vivo
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cable Matters or Vivo more popular in search?
This chart shows how often people search Google for Cable Matters and Vivo by name. Each line represents a brand's share of searches for all eight cable management brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cable Matters, Vivo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moso | Cable Matters | VELCRO Brand | Bluelounge | D-Line | Vivo | Delamu | SimpleCable |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 15.1% | 20.1% | 12.4% | 0.85% | 0.49% | 0.4% | 0.21% |
| Nov 2025 | 44% | 19.6% | 17.7% | 16.1% | 1.1% | 0.78% | 0.52% | 0.18% |
| Dec 2025 | 42.2% | 23% | 17% | 15.4% | 1.1% | 0.61% | 0.61% | 0.17% |
| Jan 2026 | 42.1% | 23% | 16.9% | 15.4% | 1.3% | 0.61% | 0.5% | 0.26% |
| Feb 2026 | 46.3% | 20.7% | 16.6% | 13.8% | 1.4% | 0.55% | 0.55% | 0.24% |
| Mar 2026 | 43.5% | 19.4% | 18% | 15.9% | 1.7% | 0.77% | 0.51% | 0.27% |
| Apr 2026 | 44.9% | 20.1% | 15.6% | 16.4% | 1.6% | 0.65% | 0.53% | 0.23% |
| May 2026 | 43.9% | 19.6% | 18.1% | 16% | 1.1% | 0.63% | 0.42% | 0.23% |
| Jun 2026 | 43.8% | 19.5% | 18.1% | 16% | 1.3% | 0.52% | 0.52% | 0.23% |
| Jul 2026 | 47.1% | 17.2% | 19.5% | 14.1% | 1% | 0.46% | 0.46% | 0.24% |
| Aug 2026 | 51.9% | 15.5% | 17.6% | 12.7% | 1% | 0.5% | 0.5% | 0.22% |
| Sep 2026 | 44.9% | 20% | 19.1% | 13.4% | 1.4% | 0.53% | 0.43% | 0.23% |
How has the Cable Matters and Vivo comparison changed over the last 12 months?
3 findings
- Cable Matters was ahead of Vivo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cable Matters’ share of searches among cable management brands worldwide moved from 15.1% to 20%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Vivo’s share of searches among cable management brands worldwide moved from 0.49% to 0.53%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for cable management brands worldwide in September 2026?
2 changes
In September 2026, Cable Matters overtook VELCRO Brand to rank 2nd among cable management brands worldwide, with 20% of the searches.
In September 2026, Vivo rose from 7th to 6th among cable management brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cable Matters’ and Vivo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cable Matters
1 branded search term
- cable matters
Vivo
1 branded search term
- vivo stands
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