Bluelounge vs Cable Matters:Which is more popular?

Name: Bluelounge vs Cable Matters: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Cable Matters had more branded searches than Bluelounge among cable management brands worldwide. Cable Matters had about 12,100 branded searches, while Bluelounge had 8,100. Cable Matters made up 20% of all cable management brand searches we track, and Bluelounge accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about cable management brands, Cable Matters appeared in two of the five answers and Bluelounge in none.

Among cable management brands worldwide in September 2026

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Top cable management brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cable Matters was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bluelounge did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Vivo	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
VELCRO Brand	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
D-Line	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Cable Matters	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Moso	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bluelounge	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Delamu	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SimpleCable	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Vivo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VELCRO Brand3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Line3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cable Matters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bluelounge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Delamu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SimpleCable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable management brands

5 answers

Asked ChatGPT
“Which cable management brand should I buy?”
1. 1Vivo
2. 2VELCRO Brand
3. 3Cable Matters
4. 4D-Line
Asked ChatGPT
“What are the best cable management brands?”
Asked ChatGPT
“What's the best cable management brand for tidy desks?”
1. 1D-Line
2. 2Vivo
3. 3VELCRO Brand
Searched Google, AI Overview
“best cable management”
1. 1Vivo
Searched Google, AI Overview
“desk cable organiser”
1. 1Vivo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bluelounge or Cable Matters more popular in search?

This chart shows how often people search Google for Bluelounge and Cable Matters by name. Each line represents a brand's share of searches for all eight cable management brands we track, month by month, from English-language searches worldwide.

Bluelounge and Cable Matters among cable management brands worldwide, by month

Month	Moso	Cable Matters	VELCRO Brand	Bluelounge	D-Line	Vivo	Delamu	SimpleCable
Oct 2025	50.5%	15.1%	20.1%	12.4%	0.85%	0.49%	0.4%	0.21%
Nov 2025	44%	19.6%	17.7%	16.1%	1.1%	0.78%	0.52%	0.18%
Dec 2025	42.2%	23%	17%	15.4%	1.1%	0.61%	0.61%	0.17%
Jan 2026	42.1%	23%	16.9%	15.4%	1.3%	0.61%	0.5%	0.26%
Feb 2026	46.3%	20.7%	16.6%	13.8%	1.4%	0.55%	0.55%	0.24%
Mar 2026	43.5%	19.4%	18%	15.9%	1.7%	0.77%	0.51%	0.27%
Apr 2026	44.9%	20.1%	15.6%	16.4%	1.6%	0.65%	0.53%	0.23%
May 2026	43.9%	19.6%	18.1%	16%	1.1%	0.63%	0.42%	0.23%
Jun 2026	43.8%	19.5%	18.1%	16%	1.3%	0.52%	0.52%	0.23%
Jul 2026	47.1%	17.2%	19.5%	14.1%	1%	0.46%	0.46%	0.24%
Aug 2026	51.9%	15.5%	17.6%	12.7%	1%	0.5%	0.5%	0.22%
Sep 2026	44.9%	20%	19.1%	13.4%	1.4%	0.53%	0.43%	0.23%

How has the Bluelounge and Cable Matters comparison changed over the last 12 months?

3 findings

Cable Matters was ahead of Bluelounge in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bluelounge’s share of searches among cable management brands worldwide moved from 12.4% to 13.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
Across the 12 months ending September 2026, Cable Matters’ share of searches among cable management brands worldwide moved from 15.1% to 20%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for cable management brands worldwide in September 2026?

2 changes

In September 2026, Cable Matters overtook VELCRO Brand to rank 2nd among cable management brands worldwide, with 20% of the searches.
In September 2026, Bluelounge gained share of searches among cable management brands worldwide, from 12.7% to 13.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bluelounge’s and Cable Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.