Cable Matters vs VELCRO Brand:Which is searched more?
In September 2026, Cable Matters had more branded searches than VELCRO Brand among cable management brands worldwide. Cable Matters had about 12,100 branded searches, while VELCRO Brand had 11,500. Cable Matters made up 20% of all cable management brand searches we track, and VELCRO Brand accounted for 19.1%. These are worldwide searches for English-language branded terms.
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Is Cable Matters or VELCRO Brand more popular in search?
Compare the cable management brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cable Matters, VELCRO Brand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moso | Cable Matters | VELCRO Brand | Bluelounge | D-Line | Vivo | Delamu | SimpleCable |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 15.1% | 20.1% | 12.4% | 0.85% | 0.49% | 0.4% | 0.21% |
| Nov 2025 | 44% | 19.6% | 17.7% | 16.1% | 1.1% | 0.78% | 0.52% | 0.18% |
| Dec 2025 | 42.2% | 23% | 17% | 15.4% | 1.1% | 0.61% | 0.61% | 0.17% |
| Jan 2026 | 42.1% | 23% | 16.9% | 15.4% | 1.3% | 0.61% | 0.5% | 0.26% |
| Feb 2026 | 46.3% | 20.7% | 16.6% | 13.8% | 1.4% | 0.55% | 0.55% | 0.24% |
| Mar 2026 | 43.5% | 19.4% | 18% | 15.9% | 1.7% | 0.77% | 0.51% | 0.27% |
| Apr 2026 | 44.9% | 20.1% | 15.6% | 16.4% | 1.6% | 0.65% | 0.53% | 0.23% |
| May 2026 | 43.9% | 19.6% | 18.1% | 16% | 1.1% | 0.63% | 0.42% | 0.23% |
| Jun 2026 | 43.8% | 19.5% | 18.1% | 16% | 1.3% | 0.52% | 0.52% | 0.23% |
| Jul 2026 | 47.1% | 17.2% | 19.5% | 14.1% | 1% | 0.46% | 0.46% | 0.24% |
| Aug 2026 | 51.9% | 15.5% | 17.6% | 12.7% | 1% | 0.5% | 0.5% | 0.22% |
| Sep 2026 | 44.9% | 20% | 19.1% | 13.4% | 1.4% | 0.53% | 0.43% | 0.23% |
How has the Cable Matters and VELCRO Brand comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Cable Matters took it in November 2025, VELCRO Brand took it in July 2026, Cable Matters took it in September 2026.
- Across the 12 months ending September 2026, Cable Matters’ share of searches among cable management brands worldwide moved from 15.1% to 20%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, VELCRO Brand’s share of searches among cable management brands worldwide moved from 20.1% to 19.1%, and its estimated monthly branded searches moved from 16.1K to 11.5K.
How did search popularity change for cable management brands worldwide in September 2026?
2 changes
In September 2026, Cable Matters overtook VELCRO Brand to rank 2nd among cable management brands worldwide, with 20% of the searches.
In September 2026, VELCRO Brand gained share of searches among cable management brands worldwide, from 17.6% to 19.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cable Matters’ and VELCRO Brand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cable Matters
1 branded search term
- cable matters
VELCRO Brand
2 branded search terms
- velcro brand
- velcro cable ties
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