Cable Matters vs D-Line:Which is more popular?
In September 2026, Cable Matters had more branded searches than D-Line among cable management brands worldwide. Cable Matters had about 12,100 branded searches, while D-Line had 830. Cable Matters made up 20% of all cable management brand searches we track, and D-Line accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about cable management brands, D-Line appeared in three of the five answers and Cable Matters in two. D-Line was mentioned before Cable Matters in two out of three answers.
Who do people search for more?
Cable Matters, about 15 searches for every 1 for D-Line
Who does AI mention more?
D-Line, mentioned in 3 of 5 answers, Cable Matters in 2
Who does AI recommend more?
D-Line, named ahead of Cable Matters in 2 of 3 answers
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Top cable management brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, D-Line was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cable Matters was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. D-Line was listed before Cable Matters in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vivo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VELCRO Brand3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- D-Line3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cable Matters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bluelounge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Delamu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- SimpleCable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cable management brands
5 answers
Asked ChatGPT
“Which cable management brand should I buy?”
Asked ChatGPT
“What are the best cable management brands?”
Asked ChatGPT
“What's the best cable management brand for tidy desks?”
Searched Google, AI Overview
“best cable management”
- 1Vivo
- 1
Searched Google, AI Overview
“desk cable organiser”
- 1Vivo
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cable Matters or D-Line more popular in search?
This chart shows how often people search Google for Cable Matters and D-Line by name. Each line represents a brand's share of searches for all eight cable management brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cable Matters, D-Line. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moso | Cable Matters | VELCRO Brand | Bluelounge | D-Line | Vivo | Delamu | SimpleCable |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 15.1% | 20.1% | 12.4% | 0.85% | 0.49% | 0.4% | 0.21% |
| Nov 2025 | 44% | 19.6% | 17.7% | 16.1% | 1.1% | 0.78% | 0.52% | 0.18% |
| Dec 2025 | 42.2% | 23% | 17% | 15.4% | 1.1% | 0.61% | 0.61% | 0.17% |
| Jan 2026 | 42.1% | 23% | 16.9% | 15.4% | 1.3% | 0.61% | 0.5% | 0.26% |
| Feb 2026 | 46.3% | 20.7% | 16.6% | 13.8% | 1.4% | 0.55% | 0.55% | 0.24% |
| Mar 2026 | 43.5% | 19.4% | 18% | 15.9% | 1.7% | 0.77% | 0.51% | 0.27% |
| Apr 2026 | 44.9% | 20.1% | 15.6% | 16.4% | 1.6% | 0.65% | 0.53% | 0.23% |
| May 2026 | 43.9% | 19.6% | 18.1% | 16% | 1.1% | 0.63% | 0.42% | 0.23% |
| Jun 2026 | 43.8% | 19.5% | 18.1% | 16% | 1.3% | 0.52% | 0.52% | 0.23% |
| Jul 2026 | 47.1% | 17.2% | 19.5% | 14.1% | 1% | 0.46% | 0.46% | 0.24% |
| Aug 2026 | 51.9% | 15.5% | 17.6% | 12.7% | 1% | 0.5% | 0.5% | 0.22% |
| Sep 2026 | 44.9% | 20% | 19.1% | 13.4% | 1.4% | 0.53% | 0.43% | 0.23% |
How has the Cable Matters and D-Line comparison changed over the last 12 months?
3 findings
- Cable Matters was ahead of D-Line in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cable Matters’ share of searches among cable management brands worldwide moved from 15.1% to 20%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, D-Line’s share of searches among cable management brands worldwide moved from 0.85% to 1.4%, and its estimated monthly branded searches moved from 680 to 830.
How did search popularity change for cable management brands worldwide in September 2026?
2 changes
In September 2026, Cable Matters overtook VELCRO Brand to rank 2nd among cable management brands worldwide, with 20% of the searches.
Estimated monthly branded searches for D-Line worldwide rose 22.1% over 12 measured months, from 680 to 830 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cable Matters’ and D-Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cable Matters
1 branded search term
- cable matters
D-Line
2 branded search terms
- d line cable
- d-line cable management
Other head-to-heads among cable management brands
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