Brandwave

BYD vs Polestar:Which is searched more?

In August 2026, BYD had more branded searches than Polestar among electric car brands worldwide. BYD was estimated to have 6.1M branded searches compared to Polestar’s 823K, and held a 15.6% Share of Search versus Polestar’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among electric car brands worldwide in August 2026Which is more popular in search, BYD or Polestar?
BYD15.6%6.1M searches
vs
Polestar2.1%823K searches

Follow BYD vs Polestar and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, BYD or Polestar?

Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BYD and Polestar among electric car brands worldwide, by month

Share of Search by month for BYD, Polestar. The figures are in the table below the chart.

View monthly share of search table
MonthBYDPolestar
Oct 202514.3%1.9%
Nov 202515.5%2.1%
Dec 202513.5%1.8%
Jan 202617.4%2.3%
Feb 202615.5%2.5%
Mar 202617.5%1.9%
Apr 202617.6%2.4%
May 202618.3%2.4%
Jun 202616.6%2.7%
Jul 202615.9%2.6%
Aug 202615.6%2.1%
Sep 2026——

How has the BYD and Polestar comparison changed over the last 12 months?

  • BYD was ahead of Polestar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BYD’s estimated Share of Search among electric car brands worldwide moved from 14.3% to 15.6%, and its estimated monthly branded searches held steady at 6.1M.
  • Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric car brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for electric car brands worldwide in August 2026?

  1. BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026.

  2. In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using BYD’s and Polestar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BYD

1 branded search term

  • byd

Polestar

1 branded search term

  • polestar

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.