Burt's Bees vs Strong:Which is searched more?
In September 2026, Burt's Bees had more branded searches than Strong among cough Drops brands worldwide. Burt's Bees was estimated to have 137K branded searches compared to Strong’s 9.9K, and held a 20.8% Share of Search versus Strong’s 1.5%. These are worldwide searches for English-language branded terms.
Follow Burt's Bees vs Strong and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Burt's Bees or Strong?
Compare the cough drops brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burt's Bees, Strong. The figures are in the table below the chart.
View monthly share of search table
| Month | Lollipop | Burt's Bees | Ginger | Strong | Halls | Honey |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 20.4% | 9.4% | 1.5% | 0.44% | 0.35% |
| Nov 2025 | 61.9% | 27.7% | 8.6% | 1.1% | 0.32% | 0.4% |
| Dec 2025 | 65.8% | 24.1% | 7.5% | 1.4% | 0.28% | 0.96% |
| Jan 2026 | 67.3% | 20.2% | 9% | 2.2% | 0.53% | 0.8% |
| Feb 2026 | 67.7% | 20.3% | 9.1% | 1.8% | 0.66% | 0.43% |
| Mar 2026 | 71.4% | 17.5% | 8.1% | 1.6% | 1% | 0.37% |
| Apr 2026 | 71.3% | 17.6% | 7.8% | 1.6% | 1.3% | 0.46% |
| May 2026 | 71.7% | 17.6% | 7.8% | 1.3% | 1.3% | 0.31% |
| Jun 2026 | 74.1% | 15% | 8.1% | 1.6% | 0.88% | 0.31% |
| Jul 2026 | 72% | 17.7% | 7.9% | 1.6% | 0.57% | 0.3% |
| Aug 2026 | 71.5% | 17.6% | 7.8% | 1.6% | 0.69% | 0.85% |
| Sep 2026 | 69.2% | 20.8% | 7.3% | 1.5% | 0.67% | 0.44% |
How has the Burt's Bees and Strong comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of Strong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among cough Drops brands worldwide moved from 20.4% to 20.8%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Strong’s estimated Share of Search among cough Drops brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for cough Drops brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees gained estimated Share of Search among cough Drops brands worldwide, from 17.6% to 20.8%.
Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among cough Drops brands
How each brand is measured
Brandwave collects information about searches that people make online using Burt's Bees’ and Strong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
Strong
1 branded search term
- strong app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.