Brandwave

Bubly vs LaCroix:Which is more popular by branded search?

In August 2026, LaCroix had more branded searches than Bubly among sparkling water brands worldwide. LaCroix was estimated to have 301K branded searches compared to Bubly’s 74K, and held a 31.2% Share of Search versus Bubly’s 7.7%. These are worldwide searches for English-language branded terms.

Share of Search among sparkling water brands worldwide in August 2026Which is more popular in search, Bubly or LaCroix?
Bubly7.7%74K searches
vs
LaCroix31.2%301K searches

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Which is more popular in search, Bubly or LaCroix?

Compare the sparkling water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bubly and LaCroix among sparkling water brands worldwide, by month

Share of Search by month for LaCroix, Bubly. The figures are in the table below the chart.

View monthly share of search table
MonthSchweppesLaCroixPerrierBublySan Pellegrino
Oct 202544.4%29.7%10.9%10.9%4%
Nov 202547%25.7%11.6%11.6%4.2%
Dec 202538.2%17.1%31.2%9.4%4.2%
Jan 202644%29.4%10.8%10.8%4.8%
Feb 202648%26.2%9.7%11.8%4.3%
Mar 202641.3%33.8%10.2%10.2%4.5%
Apr 202644%29.4%10.8%10.8%4.8%
May 202645%30.1%11%9%4.9%
Jun 202642.1%34.5%10.3%8.5%4.6%
Jul 202633.4%49.9%6.7%5.5%4.5%
Aug 202646.6%31.2%9.4%7.7%5.1%
Sep 2026—————

How has the Bubly and LaCroix comparison changed over the last 12 months?

  • LaCroix was ahead of Bubly in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bubly’s estimated Share of Search among sparkling water brands worldwide moved from 10.9% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 11 months ending August 2026, LaCroix’s estimated Share of Search among sparkling water brands worldwide moved from 29.7% to 31.2%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for sparkling water brands worldwide in August 2026?

  1. In August 2026, Schweppes overtook LaCroix to take the highest estimated Share of Search among sparkling water brands worldwide, at 46.6%.

  2. In August 2026, Bubly gained estimated Share of Search among sparkling water brands worldwide, from 5.5% to 7.7%.

  3. In August 2026, LaCroix lost estimated Share of Search among sparkling water brands worldwide, from 49.9% to 31.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Bubly’s and LaCroix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bubly

1 branded search term

  • bubly

LaCroix

1 branded search term

  • lacroix

How the Brand Demand Index is measured

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