Brunswick vs John West:Which is searched more?
In September 2026, John West had more branded searches than Brunswick among canned tuna brands worldwide. John West was estimated to have 40.5K branded searches compared to Brunswick’s 50, and held an 11.8% Share of Search versus Brunswick’s 0.01%. These are worldwide searches for English-language branded terms.
Follow Brunswick vs John West and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brunswick or John West?
Compare the canned tuna brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John West, Brunswick. The figures are in the table below the chart.
View monthly share of search table
| Month | Sirena | Rio Mare | John West | Greenseas | Sole Mare | Brunswick |
|---|---|---|---|---|---|---|
| Oct 2025 | 85% | 7.9% | 4.2% | 2.3% | 0.55% | <0.01% |
| Nov 2025 | 83.6% | 9.5% | 4.1% | 2.2% | 0.53% | 0.01% |
| Dec 2025 | 84.7% | 7.4% | 5.1% | 2.3% | 0.53% | <0.01% |
| Jan 2026 | 83% | 9.5% | 4.1% | 2.7% | 0.66% | 0.01% |
| Feb 2026 | 83.5% | 9.5% | 4.1% | 2.2% | 0.67% | <0.01% |
| Mar 2026 | 84.2% | 9.6% | 3.4% | 2.3% | 0.55% | 0.01% |
| Apr 2026 | 82.3% | 10.1% | 4% | 2.7% | 0.79% | 0.01% |
| May 2026 | 71.4% | 18.2% | 7.9% | 1.6% | 1% | <0.01% |
| Jun 2026 | 68.4% | 13.7% | 13.8% | 1.8% | 2.3% | <0.01% |
| Jul 2026 | 78.4% | 10.9% | 4.7% | 2.1% | 3.9% | 0.02% |
| Aug 2026 | 82.2% | 8.3% | 4% | 2.2% | 3.3% | <0.01% |
| Sep 2026 | 71.9% | 12.3% | 11.8% | 2.4% | 1.6% | 0.01% |
How has the Brunswick and John West comparison changed over the last 12 months?
3 findings
- John West was ahead of Brunswick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brunswick’s estimated Share of Search among canned tuna brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, John West’s estimated Share of Search among canned tuna brands worldwide moved from 4.2% to 11.8%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
How did search popularity change for canned tuna brands worldwide in September 2026?
2 changes
In September 2026, John West gained estimated Share of Search among canned tuna brands worldwide, from 4% to 11.8%.
Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.
Other head-to-heads among canned tuna brands
How each brand is measured
Brandwave collects information about searches that people make online using Brunswick’s and John West’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.