Brooks Brothers vs Psycho Bunny:Which is more popular?
In September 2026, Brooks Brothers had more branded searches than Psycho Bunny among polo shirt brands worldwide. Brooks Brothers had about 9,900 branded searches, while Psycho Bunny had 8,100. Brooks Brothers made up 2.5% of all polo shirt brand searches we track, and Psycho Bunny accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about polo shirt brands, Brooks Brothers appeared in one of the five answers and Psycho Bunny in none.
Who do people search for more?
Brooks Brothers, about 22% more searches than Psycho Bunny
Who does AI mention more?
Brooks Brothers, mentioned in 1 of 5 answers, Psycho Bunny in 0
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Top polo shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brooks Brothers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Psycho Bunny did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lacoste3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uniqlo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J.Crew3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peter Millar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fred Perry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunspel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Psycho Bunny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about polo shirt brands
5 answers
Asked ChatGPT
“Which polo shirt brand should I buy?”
Asked ChatGPT
“What are the best polo shirt brands?”
Asked ChatGPT
“What's the best polo shirt brand for men?”
Searched Google, AI Overview
“polo shirts”
Searched Google, AI Overview
“mens polo shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Brooks Brothers or Psycho Bunny more popular in search?
This chart shows how often people search Google for Brooks Brothers and Psycho Bunny by name. Each line represents a brand's share of searches for all 12 polo shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brooks Brothers, Psycho Bunny. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Fred Perry | Lacoste | Peter Millar | Hugo Boss | Tommy Hilfiger | Sunspel | Brooks Brothers | Uniqlo | Psycho Bunny | Original Penguin | J.Crew |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 22.9% | 15.8% | 2.6% | 7.3% | 4.7% | 1.2% | 2.1% | 2.6% | 3.2% | 2.1% | 0.32% |
| Nov 2025 | 37.7% | 20% | 16.9% | 2.3% | 7.8% | 5.1% | 1% | 1.5% | 2.3% | 3.4% | 1.8% | 0.28% |
| Dec 2025 | 39.7% | 21.1% | 14.6% | 2.4% | 8.3% | 4.4% | 0.87% | 1.3% | 1.9% | 2.9% | 2.4% | 0.24% |
| Jan 2026 | 31.9% | 23.9% | 17.5% | 2.3% | 7.1% | 5.2% | 1.3% | 1.9% | 2.9% | 2.9% | 2.9% | 0.31% |
| Feb 2026 | 42% | 19.5% | 15.4% | 2.1% | 6.3% | 4.6% | 1.4% | 1.7% | 2.5% | 2.5% | 1.7% | 0.31% |
| Mar 2026 | 40.4% | 20.2% | 14.8% | 2.4% | 6.9% | 4.4% | 2% | 2% | 2.4% | 2.4% | 1.6% | 0.47% |
| Apr 2026 | 40.6% | 18.9% | 14.9% | 5.5% | 5.7% | 3.7% | 3% | 1.6% | 2.4% | 2% | 1.3% | 0.38% |
| May 2026 | 40.6% | 17.7% | 15% | 5.5% | 5% | 3.7% | 4.5% | 1.6% | 2.4% | 2% | 1.6% | 0.4% |
| Jun 2026 | 41.1% | 15.6% | 15.1% | 6.8% | 5% | 3.7% | 3.7% | 2% | 2.5% | 1.7% | 2.5% | 0.4% |
| Jul 2026 | 36.9% | 17.2% | 16.6% | 6.1% | 5.6% | 4.1% | 5% | 1.8% | 2.2% | 1.8% | 2.2% | 0.44% |
| Aug 2026 | 28.1% | 18.2% | 15.4% | 12.6% | 6.3% | 4.6% | 5.6% | 2.1% | 2.5% | 2.1% | 2.1% | 0.5% |
| Sep 2026 | 28% | 17.2% | 15.4% | 15.4% | 6.3% | 4.6% | 3.8% | 2.5% | 2.5% | 2.1% | 1.7% | 0.48% |
Psycho Bunny sells other things too, so only its searches that name this product count here, like “psycho bunny polo”.
How has the Brooks Brothers and Psycho Bunny comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Brooks Brothers took it in June 2026.
- Across the 12 months ending September 2026, Brooks Brothers’ share of searches among polo shirt brands worldwide moved from 2.1% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Psycho Bunny’s share of searches among polo shirt brands worldwide moved from 3.2% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for polo shirt brands worldwide in September 2026?
2 changes
In September 2026, Brooks Brothers rose from 9th to 8th among polo shirt brands worldwide.
In September 2026, Psycho Bunny rose from 11th to 10th among polo shirt brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brooks Brothers’ and Psycho Bunny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks Brothers
1 branded search term
- brooks brothers polo
Psycho Bunny
1 branded search term
- psycho bunny polo
Other head-to-heads among polo shirt brands
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