Brookfarm vs Griffin's:Which is searched more?
In September 2026, Brookfarm had more branded searches than Griffin's among muesli bars brands worldwide. Brookfarm was estimated to have 14.8K branded searches compared to Griffin's’ 260, and held an 8.1% Share of Search versus Griffin's’ 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brookfarm or Griffin's?
Compare the muesli bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brookfarm, Griffin's. The figures are in the table below the chart.
View monthly share of search table
| Month | Arnott's | Brookfarm | Carman's | Griffin's |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 8.2% | 1% | 0.18% |
| Nov 2025 | 90.9% | 8.2% | 0.77% | 0.12% |
| Dec 2025 | 94.7% | 4.7% | 0.56% | 0.1% |
| Jan 2026 | 90.7% | 8.2% | 1% | 0.14% |
| Feb 2026 | 88.8% | 9.7% | 1.3% | 0.17% |
| Mar 2026 | 90.5% | 8.1% | 1.1% | 0.21% |
| Apr 2026 | 89.1% | 9.8% | 0.91% | 0.17% |
| May 2026 | 89.3% | 9.8% | 0.75% | 0.17% |
| Jun 2026 | 90.9% | 8.2% | 0.77% | 0.21% |
| Jul 2026 | 90.8% | 8.1% | 0.93% | 0.18% |
| Aug 2026 | 89.1% | 9.8% | 0.96% | 0.17% |
| Sep 2026 | 90.8% | 8.1% | 0.93% | 0.14% |
How has the Brookfarm and Griffin's comparison changed over the last 12 months?
3 findings
- Brookfarm was ahead of Griffin's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brookfarm’s estimated Share of Search among muesli bars brands worldwide moved from 8.2% to 8.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Griffin's’ estimated Share of Search among muesli bars brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for muesli bars brands worldwide in September 2026?
2 changes
In September 2026, Brookfarm lost estimated Share of Search among muesli bars brands worldwide, from 9.8% to 8.1%.
Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Other head-to-heads among muesli bars brands
How each brand is measured
Brandwave collects information about searches that people make online using Brookfarm’s and Griffin's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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