Britax vs Clek:Which is more popular?
In September 2026, Britax had more branded searches than Clek among child car seat brands worldwide. Britax had about 75,200 branded searches, while Clek had 13,500. Britax made up 4.3% of all child car seat brand searches we track, and Clek accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about child car seat brands, Britax appeared in all four answers and Clek in three. Britax was mentioned before Clek in every answer.
Who do people search for more?
Britax, about 6 searches for every 1 for Clek
Who does AI mention more?
Britax, mentioned in every answer we collected
Who does AI recommend more?
Britax, named ahead of Clek in every answer
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Top child car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Britax appeared in all four answers. Clek was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Britax was listed before Clek in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chicco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Graco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Britax4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nuna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Evenflo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maxi-Cosi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Joie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child car seat brands
4 answers
Asked ChatGPT
“Which child car seat brand should I buy?”
Asked ChatGPT
“What are the best child car seat brands?”
Asked ChatGPT
“What's the best child car seat brand for a growing child?”
Searched Google, AI Overview
“best car seat”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“infant car seat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Britax or Clek more popular in search?
This chart shows how often people search Google for Britax and Clek by name. Each line represents a brand's share of searches for all nine child car seat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Britax, Clek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cybex | Chicco | Maxi-Cosi | Nuna | Graco | Britax | Clek | Joie | Evenflo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 23.6% | 21.8% | 14.8% | 7.6% | 4.7% | 0.83% | 0.44% | 0.03% |
| Nov 2025 | 25.8% | 23% | 21.2% | 18.3% | 6.1% | 4.2% | 0.9% | 0.47% | 0.03% |
| Dec 2025 | 25.4% | 26.7% | 20.4% | 14.6% | 7.2% | 4.5% | 0.78% | 0.46% | 0.04% |
| Jan 2026 | 28.3% | 20.9% | 23% | 15.7% | 6.7% | 4.2% | 0.73% | 0.48% | 0.04% |
| Feb 2026 | 28.5% | 21.5% | 23.1% | 14.3% | 6.7% | 4.6% | 0.82% | 0.48% | 0.06% |
| Mar 2026 | 29.7% | 22.4% | 20.7% | 14.2% | 7.2% | 4.4% | 0.87% | 0.51% | 0.07% |
| Apr 2026 | 26.7% | 23.7% | 21.5% | 14.7% | 7.6% | 4.3% | 0.93% | 0.54% | 0.05% |
| May 2026 | 27.3% | 24% | 21.7% | 15% | 6.3% | 4.3% | 0.77% | 0.55% | 0.05% |
| Jun 2026 | 28.3% | 21.1% | 22.6% | 15.6% | 6.5% | 4.5% | 0.8% | 0.52% | 0.04% |
| Jul 2026 | 28.3% | 21.1% | 22.5% | 15.6% | 6.5% | 4.5% | 0.87% | 0.57% | 0.05% |
| Aug 2026 | 27.2% | 24% | 22.3% | 14.1% | 6.2% | 4.7% | 0.93% | 0.49% | 0.05% |
| Sep 2026 | 27.4% | 24.2% | 22.1% | 14.3% | 6.3% | 4.3% | 0.78% | 0.51% | 0.05% |
How has the Britax and Clek comparison changed over the last 12 months?
3 findings
- Britax was ahead of Clek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Britax’s share of searches among child car seat brands worldwide moved from 4.7% to 4.3%, and its estimated monthly branded searches moved from 83.9K to 75.2K.
- Across the 12 months ending September 2026, Clek’s share of searches among child car seat brands worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 14.7K to 13.5K.
How did search popularity change for child car seat brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Britax worldwide fell 10.4% over 12 measured months, from 83.9K to 75.2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Britax’s and Clek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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