Brightwheel vs Procare:Which is more popular by branded search?
In August 2026, Brightwheel had more branded searches than Procare among childcare management software worldwide. Brightwheel was estimated to have 246K branded searches compared to Procare’s 1.3K, and held a 72.4% Share of Search versus Procare’s 0.38%. These are worldwide searches for English-language branded terms.
Follow Brightwheel vs Procare and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brightwheel or Procare?
Compare the systems early learning centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brightwheel, Procare. The figures are in the table below the chart.
View monthly share of search table
| Month | Brightwheel | Famly | Lillio | HiMama | Procare |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 28.7% | 3.1% | 3.8% | 0.41% |
| Nov 2025 | 64.4% | 28.9% | 3.2% | 3.2% | 0.34% |
| Dec 2025 | 64.4% | 28.9% | 3.2% | 3.2% | 0.34% |
| Jan 2026 | 68.3% | 25.1% | 3.4% | 2.7% | 0.44% |
| Feb 2026 | 67.4% | 24.8% | 4.1% | 3.3% | 0.44% |
| Mar 2026 | 63.9% | 28.7% | 3.8% | 3.1% | 0.41% |
| Apr 2026 | 67.9% | 25% | 4.1% | 2.7% | 0.34% |
| May 2026 | 63.4% | 28.4% | 4.7% | 3.1% | 0.38% |
| Jun 2026 | 59.6% | 32.7% | 4.4% | 2.9% | 0.36% |
| Jul 2026 | 63.8% | 28.6% | 4.7% | 2.6% | 0.39% |
| Aug 2026 | 72.4% | 21.8% | 3.6% | 1.9% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Brightwheel and Procare comparison changed over the last 12 months?
3 findings
- Brightwheel was ahead of Procare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brightwheel’s estimated Share of Search among childcare management software worldwide moved from 63.9% to 72.4%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Procare’s estimated Share of Search among childcare management software worldwide moved from 0.41% to 0.38%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for childcare management software worldwide in August 2026?
1 change
In August 2026, Brightwheel gained estimated Share of Search among childcare management software worldwide, from 63.8% to 72.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Brightwheel’s and Procare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brightwheel
1 branded search term
- brightwheel
Procare
1 branded search term
- procare childcare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.