BrandChamp vs Extole:Which is more popular?
In September 2026, Extole had more branded searches than BrandChamp among ambassador programme platforms worldwide. Extole had about 1,600 branded searches, while BrandChamp had 490. Extole made up 6.3% of all ambassador programme platform searches we track, and BrandChamp accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about ambassador programme platforms, BrandChamp appeared in three of the five answers and Extole in one. BrandChamp was mentioned before Extole in every answer that named either.
Who do people search for more?
Extole, about 3 searches for every 1 for BrandChamp
Who does AI mention more?
BrandChamp, mentioned in 3 of 5 answers, Extole in 1
Who does AI recommend more?
BrandChamp, named ahead of Extole in 3 of 3 answers
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Top ambassador programme platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BrandChamp was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Extole was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BrandChamp was listed before Extole in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador programme platforms
5 answers
Asked ChatGPT
“Which ambassador programme platform should I use?”
Asked ChatGPT
“What are the best ambassador programme platforms?”
Asked ChatGPT
“What's the best ambassador programme platform for brand ambassadors?”
Searched Google, AI Overview
“brand ambassador software”
Searched Google, AI Overview
“customer referral platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BrandChamp or Extole more popular in search?
This chart shows how often people search Google for BrandChamp and Extole by name. Each line represents a brand's share of searches for all eight ambassador programme platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Extole, BrandChamp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Buzzbassador |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 20% | 17.3% | 13.3% | 16.3% | 7% | 1.8% | 1.8% |
| Nov 2025 | 22% | 19.6% | 16.5% | 13% | 19.6% | 5.8% | 1.8% | 1.7% |
| Dec 2025 | 20.1% | 22% | 15.4% | 11.8% | 22% | 5.3% | 2% | 1.3% |
| Jan 2026 | 21.6% | 23% | 13.3% | 10.1% | 23% | 5.6% | 2.1% | 1.4% |
| Feb 2026 | 23.7% | 20.7% | 14.6% | 11.1% | 20.7% | 6.1% | 1.9% | 1.2% |
| Mar 2026 | 20.9% | 27.1% | 12.9% | 12.1% | 18.1% | 5.4% | 2% | 1.6% |
| Apr 2026 | 24.2% | 25.6% | 15% | 11.2% | 14% | 6.2% | 2.3% | 1.5% |
| May 2026 | 30.3% | 26.4% | 15.4% | 9.6% | 9.6% | 5.2% | 2% | 1.6% |
| Jun 2026 | 30.4% | 26.5% | 15.7% | 9.6% | 9.6% | 5.2% | 1.6% | 1.3% |
| Jul 2026 | 31.4% | 26.5% | 12.7% | 9.7% | 9.7% | 6.4% | 2% | 1.6% |
| Aug 2026 | 31.6% | 26.1% | 12.7% | 9.5% | 11.5% | 5.1% | 1.9% | 1.5% |
| Sep 2026 | 38.5% | 21.1% | 12.2% | 11.3% | 7.4% | 6.3% | 1.9% | 1.3% |
How has the BrandChamp and Extole comparison changed over the last 12 months?
3 findings
- Extole was ahead of BrandChamp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BrandChamp’s share of searches among ambassador programme platforms worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 490.
- Across the 12 months ending September 2026, Extole’s share of searches among ambassador programme platforms worldwide moved from 7% to 6.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
1 change
In September 2026, Extole gained share of searches among ambassador programme platforms worldwide, from 5.1% to 6.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BrandChamp’s and Extole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrandChamp
2 branded search terms
- brandchamp
- brandchamp.io
Extole
1 branded search term
- extole
Other head-to-heads among ambassador programme platforms
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