Brandwave

Brafton vs Neil Patel Digital:Which is searched more?

In September 2026, Brafton had more branded searches than Neil Patel Digital among SEO content agencies worldwide. Brafton had about 1,300 branded searches, while Neil Patel Digital had 1,000. Brafton made up 14% of all SEO content agency searches we track, and Neil Patel Digital accounted for 10.8%. These are worldwide searches for English-language branded terms.

Share of searches among SEO content agencies worldwide in September 2026Is Brafton or Neil Patel Digital more popular in search?
Brafton14%1.3K searches
vs
Neil Patel Digital10.8%1K searches

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Is Brafton or Neil Patel Digital more popular in search?

Compare the agencies that produce search optimised content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brafton and Neil Patel Digital among SEO content agencies worldwide, by month

Share of searches by month for Brafton, Neil Patel Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthAnimalzSiege MediaBraftonNeil Patel DigitalOmniscient DigitalGrow and ConvertCampfire Labs
Oct 202525.7%21.2%14.2%11.5%16.8%7.8%2.8%
Nov 202528.9%19%13%13%13%10%3.2%
Dec 202533.5%21.9%11.5%15%11.5%4.5%2%
Jan 202633.6%22.4%15%12.1%9.3%5.5%2%
Feb 202628.9%28.9%12.9%12.9%10%4.8%1.7%
Mar 202633.2%22.1%12%14.7%12%4.4%1.6%
Apr 202633.3%22.2%14.8%12%12%4.4%1.3%
May 202627.6%34.3%12.4%9.5%9.5%4.6%2%
Jun 202634.1%22.7%12.3%12.3%12.3%4.5%1.6%
Jul 202630.5%25.2%13.7%10.5%13.7%5%1.5%
Aug 202633.8%22.1%15.2%10.3%11.7%4.5%2.4%
Sep 202638.8%20.5%14%10.8%10.8%4.2%0.97%

How has the Brafton and Neil Patel Digital comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Neil Patel Digital took it in December 2025, Brafton took it in January 2026, Neil Patel Digital took it in March 2026, Brafton took it in April 2026.
  • Across the 12 months ending September 2026, Brafton’s share of searches among SEO content agencies worldwide moved from 14.2% to 14%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Neil Patel Digital’s share of searches among SEO content agencies worldwide moved from 11.5% to 10.8%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for SEO content agencies worldwide in September 2026?

2 changes
  1. In September 2026, Neil Patel Digital overtook Omniscient Digital to rank 4th among SEO content agencies worldwide, with 10.8% of the searches.

  2. In September 2026, Brafton lost share of searches among SEO content agencies worldwide, from 15.2% to 14%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brafton’s and Neil Patel Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brafton

1 branded search term

  • brafton

Neil Patel Digital

1 branded search term

  • neil patel digital

How the Brand Demand Index is measured

Other head-to-heads among SEO content agencies

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