Bowflex vs New York University:Which is more popular by branded search?
In August 2026, New York University had more branded searches than Bowflex among kettlebell brands worldwide. New York University was estimated to have 587K branded searches compared to Bowflex’s 90.5K, and held a 64.9% Share of Search versus Bowflex’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bowflex or New York University?
Compare the kettlebell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New York University, Bowflex. The figures are in the table below the chart.
View monthly share of search table
| Month | New York University | Rogue Fitness | Bowflex | Titan Fitness | Force USA |
|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 12.6% | 10.4% | 8.5% | 1.4% |
| Nov 2025 | 56.2% | 17.9% | 12% | 12% | 2% |
| Dec 2025 | 62.6% | 14.4% | 11.7% | 9.7% | 1.6% |
| Jan 2026 | 60.9% | 14.9% | 12.2% | 10% | 2% |
| Feb 2026 | 62.4% | 14.3% | 11.8% | 9.6% | 1.9% |
| Mar 2026 | 64% | 14.7% | 9.9% | 9.9% | 1.6% |
| Apr 2026 | 63.9% | 15.5% | 10.4% | 8.5% | 1.7% |
| May 2026 | 62.7% | 15.2% | 10.2% | 10.2% | 1.7% |
| Jun 2026 | 61.8% | 17.3% | 9.5% | 9.5% | 1.9% |
| Jul 2026 | 57.4% | 18.3% | 12.3% | 10% | 2% |
| Aug 2026 | 64.9% | 14.9% | 10% | 8.2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Bowflex and New York University comparison changed over the last 12 months?
3 findings
- New York University was ahead of Bowflex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among kettlebell brands worldwide moved from 10.4% to 10%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, New York University’s estimated Share of Search among kettlebell brands worldwide moved from 67.2% to 64.9%, and its estimated monthly branded searches held steady at 587K.
How did search popularity change for kettlebell brands worldwide in August 2026?
2 changes
In August 2026, New York University gained estimated Share of Search among kettlebell brands worldwide, from 57.4% to 64.9%.
In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and New York University’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
New York University
3 branded search terms
- new york university
- nyu
- nyu university
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.