Boughton vs Scotts:Which is more popular by branded search?
In August 2026, Boughton had more branded searches than Scotts among garden mulch brands worldwide. Boughton was estimated to have 8.1K branded searches compared to Scotts’ 1.6K, and held a 0.8% Share of Search versus Scotts’ 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boughton or Scotts?
Compare the garden mulch brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boughton, Scotts. The figures are in the table below the chart.
View monthly share of search table
| Month | Evergreen | Westland | Miracle-Gro | Boughton | Levington | Scotts |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.8% | 13.4% | 3.3% | 0.98% | 0.35% | 0.16% |
| Nov 2025 | 82.4% | 13.5% | 2.7% | 0.81% | 0.44% | 0.11% |
| Dec 2025 | 80.4% | 16.1% | 2.2% | 0.65% | 0.53% | 0.09% |
| Jan 2026 | 82.6% | 13.5% | 2.7% | 0.81% | 0.29% | 0.11% |
| Feb 2026 | 79% | 15.8% | 3.9% | 0.78% | 0.34% | 0.23% |
| Mar 2026 | 77.2% | 15.5% | 5.7% | 0.76% | 0.41% | 0.41% |
| Apr 2026 | 77.3% | 12.6% | 8.5% | 0.76% | 0.41% | 0.41% |
| May 2026 | 73.8% | 14.8% | 9.9% | 0.72% | 0.48% | 0.26% |
| Jun 2026 | 75.3% | 15.1% | 8.3% | 0.74% | 0.4% | 0.21% |
| Jul 2026 | 76.5% | 15.3% | 6.9% | 0.75% | 0.41% | 0.15% |
| Aug 2026 | 81.3% | 13.3% | 4% | 0.8% | 0.36% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boughton and Scotts comparison changed over the last 12 months?
3 findings
- Boughton was ahead of Scotts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boughton’s estimated Share of Search among garden mulch brands worldwide moved from 0.98% to 0.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Scotts’ estimated Share of Search among garden mulch brands worldwide held steady at 0.16%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for garden mulch brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boughton’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.