Brandwave

Bosu vs URBNFit:Which is more popular?

In September 2026, Bosu had more branded searches than URBNFit among exercise ball brands worldwide. Bosu had about 390 branded searches, while URBNFit had 210. Bosu made up 0.25% of all exercise ball brand searches we track, and URBNFit accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about exercise ball brands, URBNFit appeared in two of the five answers and Bosu in none.

Among exercise ball brands worldwide in September 2026

Who do people search for more?

Bosu, about 86% more searches than URBNFit

Bosu 390 searchesURBNFit 210 searches

Who does AI mention more?

URBNFit, mentioned in 2 of 5 answers, Bosu in 0

URBNFit in 2 of 5Bosu in 0 of 5

Who does AI recommend more?

URBNFit, the only one of the two named

URBNFit first in 2Bosu never named

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Top exercise ball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, URBNFit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosu did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Theraband1st
  2. Trideer2nd
  3. URBNFit3rd
  4. Gaiam4th
  5. Bosu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trideer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • URBNFit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about exercise ball brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bosu or URBNFit more popular in search?

This chart shows how often people search Google for Bosu and URBNFit by name. Each line represents a brand's share of searches for all five exercise ball brands we track, month by month, from English-language searches worldwide.

Bosu and URBNFit among exercise ball brands worldwide, by month

Share of searches by month for Bosu, URBNFit. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabandGaiamTrideerBosuURBNFit
Oct 202587.1%11.7%0.7%0.25%0.21%
Nov 202584.8%14%0.68%0.3%0.25%
Dec 202584.7%13.9%0.77%0.3%0.25%
Jan 202686.9%11.6%0.84%0.38%0.25%
Feb 202687%11.7%0.7%0.38%0.21%
Mar 202687.2%11.7%0.65%0.38%0.14%
Apr 202684.9%14%0.68%0.3%0.16%
May 202684.8%13.9%0.77%0.37%0.16%
Jun 202684.9%14%0.68%0.3%0.2%
Jul 202684.8%13.9%0.68%0.45%0.16%
Aug 202687.3%11.7%0.57%0.25%0.14%
Sep 202687.3%11.7%0.57%0.25%0.14%

How has the Bosu and URBNFit comparison changed over the last 12 months?

3 findings
  • Bosu was ahead of URBNFit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosu’s share of searches among exercise ball brands worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 320 to 390.
  • Across the 12 months ending September 2026, URBNFit’s share of searches among exercise ball brands worldwide moved from 0.21% to 0.14%, and its estimated monthly branded searches moved from 260 to 210.

How did search popularity change for exercise ball brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Bosu worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

  2. Estimated monthly branded searches for URBNFit worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosu’s and URBNFit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosu

1 branded search term

  • bosu trainer

URBNFit

1 branded search term

  • urbnfit

How the Brand Demand Index is measured

Other head-to-heads among exercise ball brands

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