Brandwave

Bosch vs MSA:Which is searched more?

In September 2026, Bosch had more branded searches than MSA among flame detector brands worldwide. Bosch was estimated to have 169K branded searches compared to MSA’s 18.1K, and held a 9.1% Share of Search versus MSA’s 0.97%. These are worldwide searches for English-language branded terms.

Share of Search among flame detector brands worldwide in September 2026Which is more popular in search, Bosch or MSA?
Bosch9.1%169K searches
vs
MSA0.97%18.1K searches

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Which is more popular in search, Bosch or MSA?

Compare the flame detector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and MSA among flame detector brands worldwide, by month

Share of Search by month for Bosch, MSA. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensHoneywellBoschMSA
Oct 202561.1%27.5%10.3%1.1%
Nov 202567%24.6%7.6%0.81%
Dec 202565.7%24.2%9.1%0.97%
Jan 202662.2%28%8.6%1.1%
Feb 202666.6%24.6%7.6%1.2%
Mar 202662.2%28.1%8.6%1.1%
Apr 202665.5%24.2%9.1%1.2%
May 202665.7%24.2%9.1%0.97%
Jun 202662.2%28.1%8.6%1.1%
Jul 202665.7%24.2%9.1%0.97%
Aug 202664.3%23.7%10.8%1.2%
Sep 202665.7%24.2%9.1%0.97%

How has the Bosch and MSA comparison changed over the last 12 months?

  • Bosch was ahead of MSA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among flame detector brands worldwide moved from 10.3% to 9.1%, and its estimated monthly branded searches moved from 205K to 169K.
  • Across the 12 months ending September 2026, MSA’s estimated Share of Search among flame detector brands worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for flame detector brands worldwide in September 2026?

  1. In September 2026, Bosch lost estimated Share of Search among flame detector brands worldwide, from 10.8% to 9.1%.

  2. Estimated monthly branded searches for MSA worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Other head-to-heads among flame detector brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and MSA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch washer
  • bosch washing machine

MSA

1 branded search term

  • msa safety

How the Brand Demand Index is measured

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