BOON vs Shnuggle:Which is more popular by branded search?
In August 2026, Shnuggle had more branded searches than BOON among baby bath tubs worldwide. Shnuggle was estimated to have 9.9K branded searches compared to BOON’s 390, and held a 1.4% Share of Search versus BOON’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BOON or Shnuggle?
Compare the baby bath tubs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shnuggle, BOON. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Fisher-Price | Skip Hop | Shnuggle | Summer Infant | BOON |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.9% | 6.1% | 1.5% | 0.23% | 0.05% |
| Nov 2025 | 46.2% | 46.2% | 6.2% | 1.2% | 0.19% | 0.03% |
| Dec 2025 | 46.8% | 46.8% | 5.1% | 1% | 0.2% | 0.03% |
| Jan 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.29% | 0.04% |
| Feb 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Mar 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.06% |
| Apr 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.05% |
| May 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Jun 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Jul 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Aug 2026 | 53.6% | 35.8% | 8.8% | 1.4% | 0.23% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the BOON and Shnuggle comparison changed over the last 12 months?
3 findings
- Shnuggle was ahead of BOON in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BOON’s estimated Share of Search among baby bath tubs worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 390.
- Across the 11 months ending August 2026, Shnuggle’s estimated Share of Search among baby bath tubs worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for baby bath tubs worldwide in August 2026?
1 change
Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BOON’s and Shnuggle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.