Brandwave

BoomTown vs Wise Agent:Which is more popular by branded search?

In August 2026, BoomTown had more branded searches than Wise Agent among real estate CRM platforms worldwide. BoomTown was estimated to have 301K branded searches compared to Wise Agent’s 3.6K, and held a 78.5% Share of Search versus Wise Agent’s 0.94%. These are worldwide searches for English-language branded terms.

Share of Search among real estate CRM platforms worldwide in August 2026Which is more popular in search, BoomTown or Wise Agent?
BoomTown78.5%301K searches
vs
Wise Agent0.94%3.6K searches

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Which is more popular in search, BoomTown or Wise Agent?

Compare the real estate crm platforms people work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BoomTown and Wise Agent among real estate CRM platforms worldwide, by month

Share of Search by month for BoomTown, Wise Agent. The figures are in the table below the chart.

View monthly share of search table
MonthBoomTownFollow Up BossWise AgentSierra InteractivekvCORELionDesk
Oct 202545%45%3.3%2.2%3.3%1.2%
Nov 202550.1%40.9%3%2%3%1.1%
Dec 202550.2%41.1%3%1.6%3%1.1%
Jan 202646%46%2.7%1.5%2.7%0.97%
Feb 202646%46%2.7%1.8%2.7%0.81%
Mar 202645.9%45.9%2.7%1.8%2.7%0.99%
Apr 202646.4%46.4%2.8%1.5%2.3%0.63%
May 202646.9%46.9%2.3%1.5%1.8%0.63%
Jun 202647%47%2.3%1.5%1.5%0.56%
Jul 202657%38.3%1.9%1.2%1.2%0.37%
Aug 202678.5%19.3%0.94%0.63%0.5%0.19%
Sep 2026——————

How has the BoomTown and Wise Agent comparison changed over the last 12 months?

How did search popularity change for real estate CRM platforms worldwide in August 2026?

  1. In August 2026, BoomTown gained estimated Share of Search among real estate CRM platforms worldwide, from 57% to 78.5%.

  2. In August 2026, Wise Agent lost estimated Share of Search among real estate CRM platforms worldwide, from 1.9% to 0.94%.

How each brand is measured

Brandwave collects information about searches that people make online using BoomTown’s and Wise Agent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BoomTown

1 branded search term

  • boomtown

Wise Agent

1 branded search term

  • wise agent

How the Brand Demand Index is measured

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