BoomTown vs Sierra Interactive:Which is more popular by branded search?
In August 2026, BoomTown had more branded searches than Sierra Interactive among real estate CRM platforms worldwide. BoomTown was estimated to have 301K branded searches compared to Sierra Interactive’s 2.4K, and held a 78.5% Share of Search versus Sierra Interactive’s 0.63%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BoomTown or Sierra Interactive?
Compare the real estate crm platforms people work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BoomTown, Sierra Interactive. The figures are in the table below the chart.
View monthly share of search table
| Month | BoomTown | Follow Up Boss | Wise Agent | Sierra Interactive | kvCORE | LionDesk |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 45% | 3.3% | 2.2% | 3.3% | 1.2% |
| Nov 2025 | 50.1% | 40.9% | 3% | 2% | 3% | 1.1% |
| Dec 2025 | 50.2% | 41.1% | 3% | 1.6% | 3% | 1.1% |
| Jan 2026 | 46% | 46% | 2.7% | 1.5% | 2.7% | 0.97% |
| Feb 2026 | 46% | 46% | 2.7% | 1.8% | 2.7% | 0.81% |
| Mar 2026 | 45.9% | 45.9% | 2.7% | 1.8% | 2.7% | 0.99% |
| Apr 2026 | 46.4% | 46.4% | 2.8% | 1.5% | 2.3% | 0.63% |
| May 2026 | 46.9% | 46.9% | 2.3% | 1.5% | 1.8% | 0.63% |
| Jun 2026 | 47% | 47% | 2.3% | 1.5% | 1.5% | 0.56% |
| Jul 2026 | 57% | 38.3% | 1.9% | 1.2% | 1.2% | 0.37% |
| Aug 2026 | 78.5% | 19.3% | 0.94% | 0.63% | 0.5% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
How has the BoomTown and Sierra Interactive comparison changed over the last 12 months?
3 findings
- BoomTown was ahead of Sierra Interactive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BoomTown’s estimated Share of Search among real estate CRM platforms worldwide moved from 45% to 78.5%, and its estimated monthly branded searches moved from 74K to 301K.
- Across the 11 months ending August 2026, Sierra Interactive’s estimated Share of Search among real estate CRM platforms worldwide moved from 2.2% to 0.63%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for real estate CRM platforms worldwide in August 2026?
2 changes
In August 2026, BoomTown gained estimated Share of Search among real estate CRM platforms worldwide, from 57% to 78.5%.
In August 2026, Sierra Interactive lost estimated Share of Search among real estate CRM platforms worldwide, from 1.2% to 0.63%.
How each brand is measured
Brandwave collects information about searches that people make online using BoomTown’s and Sierra Interactive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BoomTown
1 branded search term
- boomtown
Sierra Interactive
1 branded search term
- sierra interactive
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.