Brandwave

BoomTown vs Lofty:Which is more popular?

In September 2026, BoomTown had more branded searches than Lofty among real estate CRM platforms worldwide. BoomTown had about 74,000 branded searches, while Lofty had 2,900. BoomTown made up 39.6% of all real estate CRM platform searches we track, and Lofty accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about real estate CRM platforms, Lofty appeared in all five answers and BoomTown in none.

Among real estate CRM platforms worldwide in September 2026

Who do people search for more?

BoomTown, about 26 searches for every 1 for Lofty

BoomTown 74K searchesLofty 2.9K searches

Who does AI mention more?

Lofty, mentioned in every answer we collected

Lofty in 5 of 5BoomTown in 0 of 5

Who does AI recommend more?

Lofty, the only one of the two named

Lofty first in 5BoomTown never named

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Top real estate CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lofty appeared in all five answers. BoomTown did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Follow Up Boss1st
  2. Wise Agent2nd
  3. Lofty3rd
  4. BoldTrail4th
  5. Real Geeks5th
  6. kvCORE6th
  7. Sierra Interactive7th
  8. BoomTown–
  9. LionDesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Follow Up Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise Agent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lofty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BoldTrail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Real Geeks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • kvCORE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sierra Interactive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BoomTown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LionDesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about real estate CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BoomTown or Lofty more popular in search?

This chart shows how often people search Google for BoomTown and Lofty by name. Each line represents a brand's share of searches for all nine real estate CRM platforms we track, month by month, from English-language searches worldwide.

BoomTown and Lofty among real estate CRM platforms worldwide, by month

Share of searches by month for BoomTown, Lofty. The figures are in the table below the chart.

View monthly share of searches table
MonthFollow Up BossBoomTownBoldTrailWise AgentLoftyReal GeeksSierra InteractivekvCORELionDesk
Oct 202541.2%41.2%4.5%3%1.6%2.4%2%3%1.1%
Nov 202537.6%46%4.1%2.7%1.8%2.2%1.8%2.7%0.99%
Dec 202537.8%46.3%4.1%2.8%1.5%2.3%1.5%2.8%1%
Jan 202642.1%42.1%4.6%2.5%1.4%2.5%1.4%2.5%0.88%
Feb 202641.5%41.5%5.6%2.5%1.6%2.5%1.6%2.5%0.73%
Mar 202641.5%41.5%5.5%2.5%1.6%2.5%1.6%2.5%0.9%
Apr 202642.1%42.1%5.6%2.5%1.6%2%1.4%2%0.57%
May 202642.5%42.5%5.7%2.1%1.7%2.1%1.4%1.7%0.57%
Jun 202643.4%43.4%4.7%2.1%1.4%1.7%1.4%1.4%0.52%
Jul 202635.8%53.3%3.9%1.7%1.2%1.4%1.2%1.2%0.35%
Aug 202618.6%75.7%2%0.91%0.73%0.73%0.6%0.48%0.18%
Sep 202648.4%39.6%4.3%1.9%1.6%1.6%1.3%1%0.38%

How has the BoomTown and Lofty comparison changed over the last 12 months?

3 findings
  • BoomTown was ahead of Lofty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BoomTown’s share of searches among real estate CRM platforms worldwide moved from 41.2% to 39.6%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Lofty’s share of searches among real estate CRM platforms worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for real estate CRM platforms worldwide in September 2026?

3 changes

  1. In September 2026, Follow Up Boss overtook BoomTown to become the leader among real estate CRM platforms worldwide, with 48.4% of the searches.

  2. In September 2026, Lofty gained share of searches among real estate CRM platforms worldwide, from 0.73% to 1.6%.

  3. In September 2026, BoomTown lost share of searches among real estate CRM platforms worldwide, from 75.7% to 39.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BoomTown’s and Lofty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BoomTown

1 branded search term

  • boomtown

Lofty

1 branded search term

  • lofty crm

How the Brand Demand Index is measured

Other head-to-heads among real estate CRM platforms

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